{"id":8082,"date":"2020-06-03T18:50:25","date_gmt":"2020-06-03T10:50:25","guid":{"rendered":"http:\/\/www.knight-crm.com:8008:8008\/?p=8082"},"modified":"2020-06-06T19:04:42","modified_gmt":"2020-06-06T11:04:42","slug":"%e5%8d%81%e4%bd%8d%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80%e5%a4%a7%e5%b8%88%e6%ad%a3%e8%a7%a3%e5%86%85%e5%ae%b9%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.knight-crm.com\/en\/8082","title":{"rendered":"\u5341\u4f4d\u5185\u5bb9\u8425\u9500\u5927\u5e08\u6b63\u89e3\u5185\u5bb9\u8425\u9500"},"content":{"rendered":"

\u5185\u5bb9\u8425\u9500\u4e0e\u4f20\u7edf\u8425\u9500\u6700\u5927\u7684\u533a\u522b\uff0c\u5c31\u5728\u4e8e\u524d\u8005\u662f\u5ba2\u6237\u5148\u884c\uff0c\u800c\u540e\u8005\u662f\u4ea7\u54c1\u5148\u884c\u2014\u2014\u53ef\u53c2\u8003 \u96c6\u5ba2\u5f0f\u8425\u9500 vs. \u63a8\u9001\u5f0f\u8425\u9500<\/a><\/strong>\u3002Knight<\/a><\/strong>\u7279\u522b\u5f15\u7528\u4e86\u5341\u4f4d\u8d44\u6df1\u4eba\u58eb\uff0c\u4ece\u4ee5\u5ba2\u6237\u4e3a\u4e2d\u5fc3\u7684\u89d2\u5ea6\u5165\u624b\uff0c\u89e3\u6790\u4f01\u4e1a\u8425\u9500\uff0c\u5e2e\u52a9\u5927\u5bb6\u66f4\u597d\u5730\u7406\u89e3\u4f55\u4e3a\u5185\u5bb9\u8425\u9500\u3002<\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

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\u2014\u2014<\/strong>\u4e54<\/strong>\u00b7<\/strong>\u666e\u5229\u5179\uff0c\u7f8e\u56fd\u5185\u5bb9\u8425\u9500\u534f\u4f1a\u521b\u59cb\u4eba<\/strong><\/strong><\/p>\n\n\n\n

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\u2014\u2014<\/strong>\u5e15\u59c6<\/strong>\u00b7<\/strong>\u72c4\u52d2\uff0c\u524d\u82f1\u7279\u5c14\u5168\u7403\u8425\u9500\u6218\u7565\u603b\u88c1\uff0c\u300a\u9996\u5e2d\u5185\u5bb9\u5b98\u300b\u4f5c\u8005<\/strong><\/strong><\/p>\n\n\n\n

\u5185\u5bb9\u8425\u9500\u662f\u901a\u8fc7\u5185\u5bb9\u521b\u4f5c\u5438\u5f15\u73b0\u6709\u548c\u6f5c\u5728\u5ba2\u6237\u7684\u4e00\u79cd\u65b9\u5f0f\u3002\u5b83\u53ef\u4ee5\u662f\u9488\u5bf9\u76ee\u6807\u53d7\u4f17\u7684\u53e3\u53f7\u3001\u6d3b\u52a8\u3001\u5fae\u535a\u3001Facebook\u5e16\u5b50\u548c\u535a\u5ba2\uff0c\u540c\u65f6\u4e5f\u53ef\u4ee5\u662f\u6765\u81ea\u5ba2\u6237\u6216\u4f01\u4e1a\u81ea\u5df1\u7684\u6545\u4e8b\u3002\u54c1\u724c\u53ef\u4ee5\u5e94\u7528\u5185\u5bb9\u8425\u9500\u8fce\u5408\u76ee\u6807\u53d7\u4f17\u5404\u9636\u6bb5\u8d2d\u4e70\u573a\u666f\uff0c\u800c\u4e0d\u662f\u5f3a\u5236\u5411\u5927\u4f17\u63a8\u5e7f\u4fe1\u606f\u3002\u5185\u5bb9\u8425\u9500\u662f\u4f01\u4e1a\u7684\u6709\u5f62\u8d44\u4ea7\uff0c\u800c\u975e\u4ef7\u683c\u6807\u7b7e\u3002\u5b83\u66f4\u6ce8\u91cd\u611f\u60c5\u3001\u66f4\u4e3b\u89c2\uff0c\u91cd\u70b9\u5728\u4e8e\u5ba2\u6237\u4f53\u9a8c\u3002\u80fd\u6fc0\u8d77\u5ba2\u6237\u4fe1\u4efb\u3001\u8ba4\u540c\u6216\u5176\u4ed6\u60c5\u611f\u7684\u4fe1\u606f\u548c\u6545\u4e8b\u90fd\u53ef\u5f52\u7c7b\u4e3a\u5185\u5bb9\u8425\u9500\u3002<\/p><\/blockquote>\n\n\n\n

\u3000\u3000\u2014\u2014<\/strong>\u4e39<\/strong>\u00b7<\/strong>\u4f2f\u6770\u9f99\uff0c<\/strong> Likeable Media<\/strong><\/p>\n\n\n\n

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\u2014\u2014<\/strong>\u57fa\u601d<\/strong>\u00b7<\/strong>\u5e03\u5170\u67e5\u5fb7\uff0c<\/strong>Story Worldwide<\/strong><\/p>\n\n\n\n

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\u2014\u2014<\/strong>\u4e39<\/strong>\u00b7<\/strong>\u5e03\u5170\u514b\uff0c<\/strong>We Grow Media<\/strong><\/p>\n\n\n\n

\u5185\u5bb9\u8425\u9500\u4e3a\u6d88\u8d39\u8005\u63d0\u4f9b\u6709\u7528\u7684\u4fe1\u606f\uff0c\u5e2e\u52a9\u4ed6\u4eec\u505a\u51fa\u8d2d\u4e70\u51b3\u7b56\uff0c\u63d0\u9ad8\u4ea7\u54c1\u7684\u4f7f\u7528\u4ef7\u503c\uff0c\u5728\u62d2\u7edd\u63a8\u9500\u7684\u60c5\u51b5\u4e0b\u5b9e\u73b0\u5546\u4e1a\u76ee\u6807\uff0c\u6fc0\u53d1\u6d88\u8d39\u8005\u5174\u8da3\u3002\u5b83\u6709\u4ee5\u4e0b\u7279\u5f81\uff1aA\u3001\u4f53\u73b0\u4f01\u4e1a\u6838\u5fc3\u54c1\u724c\u8981\u7d20;B\u3001\u5229\u7528\u591a\u79cd\u5a92\u4f53\u5f62\u5f0f\uff0c\u5982\u6587\u672c\u3001\u7167\u7247\u3001\u97f3\u9891\u3001\u89c6\u9891\u3001PPT\u3001\u7535\u5b50\u4e66\u548c\u4fe1\u606f\u56fe\u8868\uff0c\u8bb2\u8ff0\u54c1\u724c\u6216\u516c\u53f8\u6545\u4e8b;C\u3001\u53ef\u5728\u591a\u7ec8\u7aef\u8bfb\u53d6\uff0c\u5305\u62ecPC\u7aef\u3001\u5e73\u677f\u7535\u8111\u3001\u667a\u80fd\u624b\u673a\u548c\u5176\u4ed6\u7ec8\u7aef;D\u3001\u901a\u8fc7\u4f01\u4e1a\u5b98\u7f51\uff0c\u548c\u7b2c\u4e09\u65b9\u793e\u4f1a\u5316\u5a92\u4f53\u5e73\u53f0\u5206\u53d1;E\u3001\u901a\u8fc7\u884c\u52a8\u53f7\u53ec(CTA)\u548c\u4fc3\u9500\u4ee3\u7801\u63d0\u4f9b\u53ef\u8861\u91cf\u7684\u8f6c\u5316\u7ed3\u679c\u3002<\/p><\/blockquote>\n\n\n\n

\u3000\u3000\u2014\u2014<\/strong>\u6d77\u8482<\/strong>\u00b7<\/strong>\u79d1\u6069\uff0c<\/strong>Riverside Marketing Strategies<\/strong><\/p>\n\n\n\n

\u5185\u5bb9\u8425\u9500\u662f\u516c\u53f8\u901a\u8fc7\u521b\u4f5c\/\u5171\u4eab\u5185\u5bb9\u6765\u6811\u7acb\u6216\u52a0\u5f3a\u81ea\u8eab\u54c1\u724c\u5f62\u8c61\u7684\u505a\u6cd5\u3002\u6709\u6548\u7684\u5185\u5bb9\u8425\u9500\u5e76\u975e\u76f4\u63a5\u4fc3\u6210\u9500\u552e\u8fc7\u7a0b\uff0c\u800c\u662f\u6210\u529f\u4f7f\u54c1\u724c\u5728\u67d0\u4e2a\u7ec6\u5206\u9886\u57df\u5185\u6811\u7acb\u6743\u5a01\u3002<\/p><\/blockquote>\n\n\n\n

\u3000\u3000\u2014\u2014<\/strong>\u5df4\u91cc<\/strong>\u00b7<\/strong>\u683c\u52b3\u5df4\u7279\uff0c<\/strong>Content Matters<\/strong><\/p>\n\n\n\n

\u60a8\u53ef\u4ee5\u4e70\u5230\u6ce8\u610f\u529b(\u5e7f\u544a)\u3001\u60a8\u53ef\u4ee5\u4e5e\u6c42\u5a92\u4f53\u7684\u5173\u6ce8(\u516c\u5173)\u3001\u60a8\u53ef\u4ee5\u4e00\u6b21\u83b7\u5f97\u4e00\u4e2a\u4eba\u7684\u5173\u6ce8(\u9500\u552e)\u6216\u8005\u60a8\u53ef\u4ee5\u901a\u8fc7\u521b\u9020\u4e00\u4e9b\u6709\u8da3\u7684\u3001\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u53d1\u5e03\u5230\u7f51\u4e0a\u83b7\u53d6\u514d\u8d39\u7684\u5173\u6ce8(\u5185\u5bb9\u8425\u9500)\u3002\u4f8b\u5982\uff1a\u4e00\u4e2aYouTube\u89c6\u9891\u3001\u535a\u5ba2\u3001\u4e00\u4efd\u7814\u7a76\u62a5\u544a\u3001\u7167\u7247\u3001\u4fe1\u606f\u56fe\u6807\u3001\u5fae\u535a\u3001\u7535\u5b50\u4e66\u3001Facebook\u7684\u4e3b\u9875\u7b49\u7b49\u3002<\/p><\/blockquote>\n\n\n\n

\u3000\u3000\u2014\u2014<\/strong>\u5927\u536b<\/strong>\u00b7<\/strong>\u7c73\u5c14\u66fc<\/strong>\u00b7<\/strong>\u65af\u79d1\u7279<\/strong>, author of The New Rules of Marketing and PR<\/strong><\/p>\n\n\n\n

\n
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\u5185\u5bb9\u8425\u9500\u662f\uff1a<\/p>

1. \u521b\u610f\u6027\u7684\u77e5\u8bc6\u5206\u4eab\u2014\u2014\u8de8\u591a\u5e73\u53f0\u5e94\u7528\u5185\u5bb9\uff0c\u4ee5\u5230\u8fbe\u4e0d\u540c\u53d7\u4f17\uff0c\u5f71\u54cd\u4ed6\u4eec\u7684\u601d\u60f3\u5e76\u9a71\u52a8\u884c\u4e3a\u3002<\/p>

2. \u9488\u5bf9\u4e0d\u540c\u53d7\u4f17\u5206\u4eab\u76f8\u5173\u7684\u3001\u6709\u4ef7\u503c\u7684\u5185\u5bb9\uff0c\u4ee5\u4fc3\u6210\u5bf9\u8bdd\u5e76\u6536\u83b7\u5bf9\u54c1\u724c\u7684\u652f\u6301\u3002<\/p>

3. \u7ed3\u5408\u6211\u4eec\u7684\u5929\u8d4b\u5174\u8da3\u3001\u8feb\u5207\u9700\u6c42\u548c\u672a\u6765\u6280\u80fd\uff0c\u521b\u4f5c\u5e76\u586b\u5145\u5185\u5bb9\u3002<\/p><\/blockquote>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n

\u3000\u2014\u2014<\/strong>\u5409\u59c6<\/strong>\u00b7<\/strong>\u897f\u683c\u5c14\uff0c<\/strong>HealthCare Chaplaincy<\/strong><\/p>\n\n\n\n

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\u2014\u2014<\/strong>\u5a01\u5ec9\u535a\u58eb\uff0c<\/strong>DR4WARD, S.I. Newhouse School of Public Communications, Syracuse University<\/strong><\/p>\n\n\n\n

\"\"<\/figure><\/div>\n\n\n\n

Knight<\/a> \u5c0f\u8d34\u58eb\uff1a<\/strong><\/p>\n\n\n\n

\u5728\u8fd9\u5341\u4f4d\u6743\u5a01\u5185\u5bb9\u8425\u9500\u5927\u5e08\u7ed9\u51fa\u7684\u6b63\u89e3\u4e2d\uff0c\u6211\u4eec\u4e0d\u96be\u53d1\u73b0\u51e0\u4e2a\u5171\u8bc6\uff0c\u5373\uff1a<\/p>\n\n\n\n

  1. \u53d7\u4f17\u4e3a\u5148\uff0c\u5373\u4f7f\u6682\u65f6\u6ca1\u6709\u4ea7\u54c1\u4e5f\u65e0\u6240\u8c13\uff0c\u53ef\u5148\u5229\u7528\u5185\u5bb9\u6fc0\u53d1\u5174\u8da3\uff0c\u5f62\u6210\u56fa\u5b9a\u7684\u7c89\u4e1d\u793e\u7fa4\uff0c\u7136\u540e\u518d\u9488\u5bf9\u9700\u6c42\u5236\u5b9a\u4ea7\u54c1\u8425\u9500\u7b56\u7565;<\/li>
  2. \u5185\u5bb9\u516c\u76ca\uff0c\u5373\u975e\u4ea7\u54c1\u6027\u5185\u5bb9\uff0c\u800c\u662f\u4e0e\u53d7\u4f17\u76f8\u5173\u7684\u3001\u6709\u52a9\u76ca\u7684\u3001\u6709\u8da3\u7684\u5185\u5bb9\uff0c\u4e5f\u53ef\u4ee5\u662f\u53d1\u81ea\u4e8e\u5ba2\u6237\u6216\u516c\u53f8\u7684\u771f\u5b9e\u6545\u4e8b;<\/li>
  3. \u627e\u5230\u4e2a\u4eba\u64c5\u957f\u70b9\uff0c\u7531\u4e8e\u5185\u5bb9\u8425\u9500\u662f\u4e00\u4e2a\u957f\u671f\u7684\u8fc7\u7a0b\uff0c\u4e3a\u4e86\u4fdd\u8bc1\u5185\u5bb9\u7684\u53ef\u6301\u7eed\u6027\uff0c\u53ef\u4ee5\u56f4\u4e13\u4e1a\u5185\u5bb9\u7ed3\u5408\u4e2a\u4eba\u64c5\u957f\u7684\u65b9\u5f0f\u4e3a\u5207\u5165\u70b9\u8fdb\u884c\u5185\u5bb9\u521b\u4f5c;<\/li>
  4. \u591a\u5e73\u53f0\u5206\u53d1\uff0c\u5305\u62ec\u4e92\u8054\u7f51\u63a8\u5e7f\uff0c\u521b\u610f\u6027\u7684\u5ef6\u4f38\u5185\u5bb9\u7684\u4e0d\u540c\u5f62\u5f0f\uff0c\u8fd9\u53ef\u4ee5\u5728\u964d\u4f4e\u5185\u5bb9\u6210\u672c\u7684\u540c\u65f6\uff0c\u89e6\u8fbe\u4e0d\u540c\u7684\u53d7\u4f17\uff0c\u5438\u5f15\u65b0\u7c89\u4e1d\u7684\u5173\u6ce8\u3002<\/li><\/ol>\n\n\n\n

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