{"id":8050,"date":"2020-06-03T18:15:02","date_gmt":"2020-06-03T10:15:02","guid":{"rendered":"http:\/\/www.knight-crm.com:8008:8008\/?p=8050"},"modified":"2020-06-08T12:28:59","modified_gmt":"2020-06-08T04:28:59","slug":"b2b%e8%90%a5%e9%94%80%e7%a9%b6%e7%ab%9f%e6%80%8e%e4%b9%88%e5%81%9a","status":"publish","type":"post","link":"https:\/\/www.knight-crm.com\/en\/8050","title":{"rendered":"B2B\u8425\u9500\u7a76\u7adf\u600e\u4e48\u505a"},"content":{"rendered":"<p>\u7531\u4e8e\u5927\u90e8\u5206\u56fd\u5185\u4f01\u4e1a\u7684\u8425\u9500\u65b9\u5f0f\u8fd8\u662f\u6bd4\u8f83\u4f20\u7edf\uff0c\u4f9d\u65e7\u4ee5\u54c1\u724c\u5728\u4e0d\u540c\u6e20\u9053\u9732\u51fa\u7684\u624b\u6bb5\u4e3a\u4e3b\uff0c\u800c\u7f3a\u5c11\u5bf9\u4f01\u4e1a\u5ba2\u6237\u8fd0\u8425\u6216\u8005\u8bf4\u5ba2\u6237\u8d2d\u4e70\u751f\u547d\u5468\u671f\u7ba1\u7406\u7684\u6982\u5ff5\uff0c\u6211\u4eec\u4f5c\u4e3a\u81f4\u529b\u4e8e\u4e2d\u56fd\u4f01\u4e1a\u73b0\u4ee3\u5316\u8425\u9500\u7684\u9a71\u52a8\u8005\u548c\u4f20\u64ad\u8005\uff0c<strong><a 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\u7cbe\u9009\u5927\u5ba2\u6237\u2014\u2014\u53ef\u53c2\u8003<strong> <a href=\"\/en\/?p=8032\">ABM\u8425\u9500\u6307\u5357 (\u4e0a)<\/a><\/strong><\/p>\n\n\n\n<p>\u7cbe\u51c6\u5b9a\u4f4d\u5ba2\u6237\u4e5f\u662f\u4e00\u4e2a\u4e0d\u65ad\u4f18\u5316\u7684\u8fc7\u7a0b\uff0c\u627e\u5230\u76ee\u6807\u4eba\u7fa4\u53ea\u662f\u7b2c\u4e00\u6b65\uff0c\u5982\u4f55\u627e\u5230\u76ee\u6807\u4eba\u7fa4\u4e2d\u7684\u51b3\u7b56\u8005\u624d\u662f\u5173\u952e\u3002\u5bf9\u4e8e\u751f\u4ea7\u5236\u9020\u578b\u4ea7\u54c1\u63d0\u4f9b\u5546\uff0c\u76f4\u63a5\u91c7\u8d2d\u548c\u95f4\u63a5\u91c7\u8d2d\u7684\u6d41\u7a0b\u4e0d\u4e00\u6837\uff0c\u51b3\u7b56\u5efa\u8bae\u4eba\u548c\u6700\u7ec8\u51b3\u7b56\u4eba\u7684\u5173\u6ce8\u70b9\u53c8\u4e0d\u4e00\u6837\uff0c\u8fd9\u4e9b\u90fd\u53ef\u4ee5\u4f5c\u4e3a\u8425\u9500\u56e2\u961f\u8fdb\u884c\u5dee\u5f02\u5316\u8425\u9500\u548c\u5dee\u5f02\u5316\u5185\u5bb9\u5448\u73b0\u65f6\u7684\u5229\u5668\u3002<\/p>\n\n\n\n<p>f. \u5f62\u6210\u5404\u5177\u7279\u8272\u7684\u8425\u9500\u94fe\u8def<\/p>\n\n\n\n<p>\u5f88\u591a\u7684\u5ba2\u6237\u5e76\u4e0d\u662f\u4e0d\u77e5\u9053\u5982\u4f55\u5728\u5fae\u4fe1\u516c\u4f17\u53f7\u3001\u5b98\u7f51\u7b49\u9014\u5f84\u5c55\u793a\u4ea7\u54c1\u548c\u6811\u7acb\u4f01\u4e1a\u54c1\u724c\u4ef7\u503c\uff0c\u800c\u662f\u4e0d\u77e5\u9053\u5982\u4f55\u5c06\u5df2\u6709\u7684\u516c\u4f17\u53f7\u3001\u77e5\u4e4e\u3001\u76f4\u64ad\u3001\u5b98\u7f51\u7b49\u89e6\u70b9\u548c\u6e20\u9053\u8fdb\u884c\u6709\u6548\u8854\u63a5\uff0c\u4ece\u800c\u4f7f\u5ba2\u6237\u8def\u5f84\u548c\u884c\u4e3a\u53ef\u88ab\u8ffd\u6eaf\u548c\u5206\u6790\uff0c\u5f62\u6210\u7b26\u5408\u4f01\u4e1a\u81ea\u8eab\u4e1a\u52a1\u7279\u70b9\u7684\u8425\u9500\u94fe\u8def\u3002\u8fd9\u91cc\u6700\u4e3b\u8981\u7684\u662f\u901a\u8fc7IT\u6280\u672f\u6765\u5b9e\u73b0\uff0c\u8fd9\u4e5f\u662f\u73b0\u4ee3\u8425\u9500\u88ab\u8d8a\u6765\u8d8a\u591a\u884c\u4e1a\u5934\u90e8\u4f01\u4e1a\u9752\u7750\u7684\u539f\u56e0\u3002<\/p>\n\n\n\n<p>g. \u627e\u51c6\u4eba\u7fa4\uff0c\u6ce8\u91cd\u4eb2\u548c\u529b<\/p>\n\n\n\n<p>\u4f20\u7edf\u7684\u7ebf\u4e0b\u5c55\u4f1a\u4f1a\u8ba9\u5ba2\u6237\u611f\u89c9\u5343\u7bc7\u4e00\u5f8b\uff0c\u9080\u8bf7\u51fd\u5185\u5bb9\u65e0\u804a\uff0c\u53c2\u5c55\u8fc7\u7a0b\u6548\u7387\u4f4e\u4e0b\u3002\u73b0\u4ee3\u8425\u9500\u91c7\u7528\u7ebf\u4e0a\u7ebf\u4e0b\u540c\u6b65\uff0c\u5c55\u4f1a\u5f62\u5f0f\u591a\u6837\uff0c\u5185\u5bb9\u5404\u4e0d\u76f8\u540c\uff0c\u4e5f\u4e0d\u518d\u8ba9\u5ba2\u6237\u624b\u52a8\u586b\u5199\u8c03\u67e5\u95ee\u5377\uff0c\u800c\u662f\u6539\u4e3a\u66f4\u4e3a\u7b80\u4fbf\u6613\u884c\u7684\u626b\u4e8c\u7ef4\u7801\u7b7e\u5230\uff0c\u7ebf\u4e0a\u95ee\u5377\u548c\u6e38\u620f\u751f\u52a8\u6709\u8da3\u7684\u7ed3\u5408\uff0c\u65e2\u8ba9\u5ba2\u6237\u611f\u5230\u7b80\u4fbf\uff0c\u53c8\u6709\u5229\u4e8e\u540e\u7eed\u4f20\u64ad\u3002<\/p>\n\n\n\n<p><strong>3. \u6362\u79cd\u5f62\u5f0f\u505a\u8425\u9500<\/strong><\/p>\n\n\n\n<p>\u5728\u5185\u5bb9\u8425\u9500\u65f6\uff0c\u9664\u4e86\u63a8\u9001\u56fe\u6587\u6d88\u606f\uff0c\u4e5f\u53ef\u4ee5\u505a\u6210\u767d\u76ae\u4e66\u3001\u89c6\u9891\u3001\u76f4\u64ad\u3001\u6e38\u620f\u7b49\u5f62\u5f0f\uff0c\u5927\u5bb6\u5a31\u4e50\u7684\u540c\u65f6\u8fd8\u80fd\u4f20\u64ad\u3002\u65b0\u7684\u8425\u9500\u5f62\u5f0f\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u7684\u4eba\uff0c\u4e5f\u53ef\u4ee5\u4fc3\u4f7fB\u548cC\u7684\u8054\u7cfb\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" width=\"300\" height=\"186\" src=\"http:\/\/www.knight-crm.com:8008:8008\/wp-content\/uploads\/2020\/06\/111-78-300x186.png\" alt=\"\" class=\"wp-image-8578\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-78-300x186.png 300w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-78-1024x635.png 1024w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-78-768x477.png 768w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-78-1536x953.png 1536w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-78.png 1692w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"has-vivid-cyan-blue-color has-text-color wp-block-heading\"><strong>\u7b2c\u4e8c\u4e2a\u7ef4\u5ea6\uff0cSocial Media \u5982\u4f55\u5e94\u7528\u5230B2B\uff1f\u2014\u2014\u907f\u5751\u8bf7\u632a\u6b65\u81f3 <a href=\"\/en\/?p=8099\">2020\u5e74\u793e\u4ea4\u5a92\u4f53\u8425\u9500\u768417\u4e2a\u4f20\u8bf4<\/a> <\/strong><\/h4>\n\n\n\n<p>1. B2B\u8981\u5728\u5185\u5bb9\u4e0a\u660e\u786e\u201c\u7f3a\u7684\u662f\u4ec0\u4e48\u201d<\/p>\n\n\n\n<p>B2B\u7684\u5185\u5bb9\u4e30\u5bcc\u7a0b\u5ea6\u4e0d\u8f93B2C\uff0c\u662f\u4e0d\u7f3a\u5185\u5bb9\u7684\uff0c\u4e3a\u4ec0\u4e48\u5728\u65b0\u5a92\u4f53\u4e2d\u6709\u5f3a\u70c8\u7684\u65e0\u529b\u611f\uff1f\u5e02\u573a\u548c\u81ea\u55e8\u662f\u5b8c\u5168\u4e0d\u4e00\u6837\u7684\u5bfc\u5411\uff0c\u5185\u5bb9\u4e0a\u4e0d\u662f\u7f3a\u4ec0\u4e48\uff0c\u800c\u662f\u7f3a\u7684\u662f\u4ec0\u4e48\uff08<strong><a href=\"\/en\/?p=8087\">\u5982\u4f55\u7b56\u5212\u4e00\u5957\u6210\u529f\u7684\u5185\u5bb9\u8425\u9500\u7b56\u7565<\/a><\/strong>\uff09\uff1f\u7f3a\u54ea\u4e00\u4e2a\u73af\u8282\u7684\u8981\u7d20\uff0c\u8fd9\u4e2a\u70b9\u503c\u5f97\u4f01\u4e1a\u601d\u8003\u3002<\/p>\n\n\n\n<p>2. \u5b9a\u4f4d\u6e05\u6670\uff0c\u771f\u6b63\u8fd0\u8425\u8d77\u81ea\u5df1\u7684\u5708\u5b50<\/p>\n\n\n\n<p>\u4f01\u4e1a\u5b98\u65b9\u5fae\u4fe1\u4f5c\u4e3a\u4f01\u4e1a\u7684\u81ea\u5a92\u4f53\uff0c\u53ef\u4ee5\u88ab\u7406\u89e3\u4e3a\u5728\u62a5\u520a\u4ead\u91cc\u9762\u770b\u5230\u7684\u4e00\u672c\u6742\u5fd7\u3002\u8981\u6709\u6e05\u6670\u7684\u5b9a\u4f4d\uff0c\u8981\u77e5\u9053\u60a8\u60f3\u7ed9\u4ec0\u4e48\u6837\u7684\u4eba\u770b\uff0c\u60f3\u4f20\u9012\u7684\u4ef7\u503c\u662f\u4ec0\u4e48\uff0c\u8fd9\u6837\u624d\u80fd\u628a\u81ea\u5df1\u7684\u5708\u5b50\u771f\u6b63\u8fd0\u8425\u8d77\u6765\uff0c\u8ba9\u60a8\u7684\u5ba2\u6237\u4e00\u773c\u5c31\u80fd\u8bc6\u522b\u8fd9\u662f\u6211\u60f3\u8981\u7684\u3002<\/p>\n\n\n\n<p>3. \u4e13\u4e1a\u6027\u4e0d\u8981\u592a\u91cd\uff0c\u9f13\u52b1\u5e73\u53f0\u591a\u4ea4\u6d41<\/p>\n\n\n\n<p>\u793e\u4ea4\u5a92\u4f53\u4e0a\u4e13\u4e1a\u7684\u4e1c\u897f\u4e0d\u5b9c\u592a\u91cd\uff0c\u5373\u4f7f\u4e13\u4e1a\u6027\u5f88\u5f3a\u7684\u5185\u5bb9\u4e5f\u8bf7\u7528\u7b80\u5355\u6613\u61c2\u7684\u6bd4\u55bb\u5448\u73b0\u7ed9\u5927\u5bb6\uff0c\u6bd5\u7adf\u5927\u90e8\u5206\u79fb\u52a8\u7aef\u7528\u6237\u90fd\u662f\u89c6\u89c9\u52a8\u7269\uff0c\u53ef\u4ee5\u589e\u52a0\u56fe\u7247\u6216\u5c0f\u7a0b\u5e8f\u3002\u540c\u65f6\uff0c\u589e\u52a0\u548c\u5ba2\u6237\u4e92\u52a8\u4ea4\u6d41\u7684\u673a\u4f1a\uff0c\u5982\u67d0\u5f00\u5173\u8bbe\u5907\u4f01\u4e1a\uff0c\u5c31\u901a\u8fc7\u5fae\u4fe1\u5e73\u53f0\u8ba9\u7528\u6237\u5206\u4eab\u81ea\u5df1\u7684\u4f7f\u7528\u611f\u53d7\uff0c\u901a\u8fc7\u540e\u53f0\u7684\u4ea4\u6d41\uff0c\u6c89\u6dc0\u4e86\u4f18\u8d28\u7684\u7528\u6237\u3002<\/p>\n\n\n\n<p>4. Social Media\u53ea\u662f\u6e20\u9053\uff0c\u5173\u952e\u662f\u505a\u51fa\u589e\u503c\u90e8\u5206<\/p>\n\n\n\n<p>\u5185\u5bb9\u505a\u597d\u540e\uff0c\u53ef\u4ee5\u901a\u8fc7\u6e20\u9053\u89e6\u8fbe\u7528\u6237\u3002\u4f46\u662f\uff0c\u5982\u679c\u6ca1\u6709\u80cc\u540e\u7684\u589e\u503c\u670d\u52a1\uff0c\u6ca1\u6709\u8bbe\u8ba1\u5ba2\u6237\u8d2d\u4e70\u65c5\u7a0b\uff0c\u5c31\u4e0d\u4f1a\u6709\u6301\u7eed\u4e92\u52a8\uff0c\u884c\u4e3a\u5206\u6790\u7b49\u5173\u952e\u6570\u636e\u7559\u5b58\u3002<\/p>\n\n\n\n<p>Social Media\u5982\u4f55\u5e2e\u52a9B2B\u7684\u751f\u610f\uff1f\u8981\u5173\u6ce8\u5185\u5bb9\uff0c\u66f4\u5e94\u8be5\u5173\u6ce8\u80fd\u591f\u63d0\u4f9b\u7684\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3002\u5173\u952e\u662f\u5982\u4f55\u628a\u80fd\u5c42\u5c42\u9012\u8fdb\u7684\u5185\u5bb9\u505a\u51fa\u6765\uff0c\u8fd9\u6837\u624d\u80fd\u548c\u5ba2\u6237\u5f62\u6210\u6301\u7eed\u4e92\u52a8\u3002<\/p>\n\n\n\n<p><strong><a href=\"http:\/\/www.knight-crm.com:8008:8008\/\">Knight<\/a> \u5bc4\u8bed\uff1a<\/strong><\/p>\n\n\n\n<p>\u6211\u4eec\u8ba4\u4e3a\u65e0\u8bba\u5e02\u573a\u8425\u9500\u7406\u8bba\u548c\u6280\u672f\u7684\u53d1\u5c55\u5230\u600e\u6837\u7684\u7a0b\u5ea6\uff0c\u6211\u4eec\u59cb\u7ec8\u8981\u4e0d\u5fd8\u521d\u5fc3\uff0c\u5373\u8425\u9500\u7684\u76ee\u7684\u3002\u65e0\u8bba\u662fB2B\uff0c\u8fd8\u662fB2C\uff0c\u6700\u6838\u5fc3\u7684\u662f\u4e0d\u5fd8\u521d\u5fc3\uff0c\u505a\u8fd9\u4ef6\u4e8b\u7684\u76ee\u7684\u662f\u4ec0\u4e48\uff1f\u5728\u8fd9\u4e2a\u8fc7\u7a0b\u4e2d\uff0c\u53ef\u80fd\u56e0\u4e3a\u51b3\u7b56\u6d41\u7a0b\u7684\u5dee\u5f02\u5f62\u6210\u4e86\u8868\u73b0\u5f62\u5f0f\u4e0a\u7684\u4e0d\u540c\uff0c\u4f46\u4e0d\u7ba1B2B\u6216B2C\uff0c\u7ec8\u7a76\u8fd8\u662fH2H\uff08Human to Human\uff09\u3002&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>\u5bf9\u4e8eB2B\u5e02\u573a\u8425\u9500\uff0c\u4f01\u4e1a\u603b\u662f\u6709\u5f88\u591a\u8bf4\u4e0d\u51fa\u7684\u75db\uff0c\u5c24\u5176\u662f\u521d\u521b\u548c\u6210\u957f\u671f\u7684\u4f01\u4e1a\uff0c\u539f\u672c\u5c31\u8d44\u6e90\u7a00\u7f3a\uff0c\u6068\u4e0d\u5f97\u628a\u4e00\u4e2a\u4eba\u63b0\u6210\u51e0\u4e2a\u7528\uff0c\u6240\u4ee5\u4e00\u822c\u90fd\u4f1a\u628a\u8d44\u6e90\u5411\u4ea7\u54c1\u7814\u53d1\u56e2\u961f\u3001\u9500\u552e\u56e2\u961f\u503e\u659c\uff0c\u800c\u5206\u6d41\u7ed9\u8425\u9500\u56e2\u961f\u7684\u5c11\u4e4b\u53c8\u5c11\uff0c\u751a\u81f3\u6709\u5f88\u591a\u516c\u53f8\u8fde\u5e02\u573a\u8425\u9500\u90e8\u95e8\u90fd\u6ca1\u6709\uff0c\u90a3\u4e48\u5728\u7fa1\u5e55\u522b\u4eba\u5e02\u573a\u8425\u9500\u505a\u5f97\u597d\u7684\u65f6\u5019\uff0c\u81ea\u5df1\u53c8\u8be5\u5982\u4f55\u73a9\u8f6cB2B\u8425\u9500\uff1f<\/p>","protected":false},"author":2,"featured_media":8665,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67,62,35],"tags":[65,63],"class_list":["post-8050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","category-62","category-35","tag-b2b","tag-63"],"_links":{"self":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/posts\/8050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/comments?post=8050"}],"version-history":[{"count":0,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/posts\/8050\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/media\/8665"}],"wp:attachment":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/media?parent=8050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/categories?post=8050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/tags?post=8050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}