{"id":8039,"date":"2020-06-03T17:50:24","date_gmt":"2020-06-03T09:50:24","guid":{"rendered":"http:\/\/www.knight-crm.com:8008:8008\/?p=8039"},"modified":"2020-06-08T12:26:51","modified_gmt":"2020-06-08T04:26:51","slug":"abm%e8%90%a5%e9%94%80%e6%8c%87%e5%8d%97%ef%bc%88%e4%b8%8b%ef%bc%89","status":"publish","type":"post","link":"https:\/\/www.knight-crm.com\/en\/8039","title":{"rendered":"ABM\u8425\u9500\u6307\u5357\uff08\u4e0b\uff09"},"content":{"rendered":"<p>\u901a\u8fc7 <strong><a href=\"\/en\/?p=8032\">ABM\u8425\u9500\u6307\u5357 (\u4e0a)<\/a><\/strong>\uff0c\u806a\u660e\u5982\u60a8\u5e94\u8be5\u5bf9ABM\u8425\u9500\u7684\u6982\u5ff5\uff0c\u4f7f\u7528\u5b83\u7684\u57fa\u7840\u6761\u4ef6\uff0c\u4ee5\u53ca\u7ed3\u5408\u96c6\u5ba2\u5f0f\u8425\u9500\u5171\u540c\u8fd0\u7528\u7684\u6ce8\u610f\u70b9\u6709\u4e86\u8f83\u597d\u7684\u8ba4\u77e5\u3002\u90a3\u4e48\u8fd9\u7bc7\u6587\u7ae0\u6211\u4eec\u5c31\u805a\u7126\u5230\u5b9e\u65bdABM\u7b56\u7565\u65f6\u9700\u8981\u638c\u63e1\u7684\u8981\u9886\u6709\u54ea\u4e9b\uff1a<strong>ABM \u8425\u9500\u7b56\u7565<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"168\" src=\"http:\/\/www.knight-crm.com:8008:8008\/wp-content\/uploads\/2020\/06\/111-75-300x168.png\" alt=\"\" class=\"wp-image-8572\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-75-300x168.png 300w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-75-1024x574.png 1024w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-75-768x430.png 768w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-75.png 1512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">1. \u786e\u4fddABM\u8425\u9500\u6210\u5458\u7684\u4e00\u81f4\u6027<\/h4>\n\n\n\n<p>ABM\u8425\u9500\u7b56\u7565\u6700\u91cd\u8981\u7684\u5c31\u662f\uff1a\u786e\u4fddABM\u8425\u9500\u6210\u5458\u8ba4\u77e5\u7684\u4e00\u81f4\u6027\u3002\u8fd9\u610f\u5473\u7740\u8981\u8ba9\u6240\u6709\u4e1a\u52a1\u76f8\u5173\u4eba\u5458\u53c2\u4e0e\u5230ABM\u8425\u9500\u51b3\u7b56\u76f8\u5173\u7684\u5404\u4e2a\u73af\u8282\u3002\u8fd9\u6837\u4e00\u6765\uff0c\u6211\u4eec\u5c31\u53ef\u4ee5\u66f4\u8f7b\u677e\u7684\u4e3a\u5ba2\u6237\u521b\u5efa\u4e00\u81f4\u6027\u7684\u4f53\u9a8c\uff0c\u5e76\u786e\u4fdd\u6211\u4eec\u7684\u7b56\u7565\u5c3d\u53ef\u80fd\u9ad8\u6548\u548c\u7b80\u5316\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u8425\u9500\u8d1f\u8d23\u4eba\u548c\u9500\u552e\u8d1f\u8d23\u4eba\u5e94\u786e\u4fdd\u4ee5\u4e0b\u51e0\u4e2a\u65b9\u9762\u8fbe\u6210\u4e00\u81f4\u610f\u89c1\u2014\u2014\u586b\u8868\u4e0b\u8f7d\u5b8c\u6574<strong> <a href=\"http:\/\/www.knight-crm.com:8008:8008\/trial_apply\/\">\u7ebf\u7d22\u6253\u5206\u89c4\u5219\u5927\u516c\u5f00 (\u4e0a)<\/a><\/strong>\u4fe1\u606f\u54e6\uff01 \uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"a\"><li>\u786e\u5b9a\u9700\u8981\u76f4\u63a5\u53c2\u4e0e\u7b56\u7565\u7684\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\u4eba\u5458<\/li><li>\u5ba2\u6237\u65b9\u91c7\u8d2d\u51b3\u7b56\u7ec4\u6210\u4eba\u5458\u548c\u5176\u4ed6\u53c2\u4e0e\u51b3\u7b56\u8005\u4fe1\u606f<\/li><li>\u6bcf\u4e2a\u76ee\u6807\u5ba2\u6237\u7684\u4e1a\u52a1\u5dee\u5f02\u70b9<\/li><li>\u7528\u4e8eABM\u8425\u9500\u7684\u9884\u7b97\u548c\u8d44\u6e90<\/li><li>ABM\u8425\u9500\u76ee\u6807\u548cKPI<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2. \u5efa\u7acbABM\u8425\u9500\u56e2\u961f<\/h4>\n\n\n\n<p>\u8425\u9500\u6216\u9500\u552e\u8001\u5927\u53ef\u4ee5\u662f\u5173\u4e8e\u5982\u4f55\u5efa\u7acbABM\u56e2\u961f\u7684\u8d1f\u8d23\u4eba\u3002\u4ed6\u4eec\u5404\u81ea\u56e2\u961f\u9700\u8981\u786e\u5b9a\u81f3\u5c11\u4e00\u540d\u8425\u9500\u4eba\u5458\u548c\u4e00\u540d\u9500\u552e\u4ee3\u8868\u4f5c\u4e3a\u8d1f\u8d23\u4eba\uff0c\u4e0e\u5ba2\u6237\u65b9\u5c55\u5f00\u8425\u9500\u5bf9\u63a5\u3002ABM\u56e2\u5458\u5c06\u56f4\u7ed5\u5ba2\u6237\u521b\u5efa\u548c\u53d1\u5e03\u8425\u9500\u5185\u5bb9\uff0c\u5e76\u4e0e\u6bcf\u4e2a\u5ba2\u6237\u7684\u91c7\u8d2d\u51b3\u7b56\u56e2\u961f\u4e00\u8d77\u63a8\u8fdb\u548c\u5b8c\u6210\u4e1a\u52a1\u4ea4\u6613\u3002\uff08\u4e00\u822c\u6765\u8bf4\uff0c\u5c06ABM\u56e2\u961f\u89c4\u6a21\u63a7\u5236\u572810\u4e2a\u9500\u552e\u4ee3\u8868\u548c1\u4e2a\u8425\u9500\u4eba\u5458\u4e4b\u5185\uff09\u9664\u4e86\u8425\u9500\u4eba\u5458\u548c\u9500\u552e\u4ee3\u8868\u5916\uff0c\u522b\u5fd8\u4e86\u5b9a\u4e49\u4f01\u4e1a\u5176\u4ed6\u7684\u5173\u952e\u4eba\u7269\uff08\u4f8b\u5982\u5ba2\u6237\u6210\u529f\u7ecf\u7406\uff09\uff0c\u4ed6\u4eec\u5e94\u8be5\u4e86\u89e3\u5e76\u53c2\u4e0e\u5230\u4f18\u5316ABM\u7b56\u7565\u8fc7\u7a0b\u4e2d\u6765\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. \u660e\u786e\u7406\u60f3\u7684\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53<\/h4>\n\n\n\n<p>\u660e\u786e\u4e00\u7ec4\u7406\u60f3\u7684\u9ad8\u4ef7\u503c\u76ee\u6807\u5ba2\u6237\u7fa4\u4f53\uff0c\u7136\u540e\u6295\u5165\u6211\u4eec\u7684\u65f6\u95f4\u548c\u8d44\u6e90\u3002\u4e0b\u9762\u662f\u4e00\u4e9b\u64cd\u4f5c\u5efa\u8bae\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"a\"><li>\u6bd4\u5982\u9886\u82f1\u4e2d\u56fd\u5c31\u662f\u4e00\u4e2a\u5f88\u597d\u7684B2B\u8425\u9500\u5ba2\u6237\u7fa4\u4f53\u7684\u6240\u5728\u5e73\u53f0\uff08\u5e73\u53f0\u4e5f\u7528\u5230\u4e86ABM\u7684\u7406\u5ff5\uff09\uff0c\u5728\u5e73\u53f0\u4e0a\u53ef\u4ee5\u4e3a\u6211\u4eec\u7684\u76ee\u6807\u5ba2\u6237\u8bbe\u7f6e\u201c\u641c\u7d22\u63d0\u9192\u201d\u521b\u5efa\u4e00\u4e2a\u5de5\u4f5c\u6d41\uff0c\u8fd9\u4e2a\u5de5\u4f5c\u6d41\u5c06\u6839\u636e\u7279\u5b9a\u6761\u4ef6\uff08\u4f8b\u5982\u516c\u53f8\u89c4\u6a21\uff0c\u884c\u4e1a\u7b49\uff09\u8fc7\u6ee4\u540e\u5bfc\u5165\u7b26\u5408\u4f01\u4e1a\u8981\u6c42\u7684\u7ebf\u7d22\uff0c\u5e76\u6807\u8bb0\u4e3a\u7406\u60f3\u7684\u5ba2\u6237\u7c7b\u578b\u3002<\/li><li>\u60f3\u8c61\u4e00\u4e0b\uff0c\u5982\u679c\u6211\u4eec\u80fd\u590d\u5236\u4e00\u7b14\u5177\u6709\u6807\u6746\u6027\u8d28\u7684\u6210\u529f\u4ea4\u6613\uff0c\u7136\u540e\u5229\u7528\u8fd9\u7b14\u4ea4\u6613\u7684\u7279\u5f81\uff08\u4f8b\u5982\u884c\u4e1a\u3001\u516c\u53f8\u89c4\u6a21\u3001\u4ef7\u503c\u3001\u5f71\u54cd\u529b\uff09\u6765\u5e2e\u52a9\u6211\u4eec\u786e\u5b9a\u6211\u4eec\u76ee\u6807\u5ba2\u6237\u7684\u753b\u50cf\u3002<\/li><li>\u6839\u636e\u7279\u5b9a\u884c\u4e1a\u6216\u5730\u57df\u5c5e\u6027\u9009\u62e9\u76ee\u6807\u5ba2\u6237\u3002<\/li><li>\u67e5\u770b\u54ea\u4e9b\u662f\u901a\u8fc7\u96c6\u5ba2\u5f0f\u8425\u9500\u5185\u5bb9\u8fdb\u5165\u7ebf\u7d22\u6c60\uff0c\u4f46\u5c1a\u672a\u4e0e\u4f01\u4e1a\u5408\u4f5c\u7684\u6f5c\u5728\u5ba2\u6237\u3002<\/li><li>\u786e\u5b9a\u6211\u4eec\u53ef\u4ee5\u7528\u4f5c\u53c2\u8003\u7684\u6807\u6746\u5ba2\u6237\uff08\u901a\u5e38\u8f6f\u4ef6\u516c\u53f8\u628a\u8fd9\u79cd\u6218\u672f\u79f0\u4e3a\u201c\u706f\u5854\u884c\u52a8\u201d\uff09\u3002<\/li><li>\u4fdd\u6301\u6bcf\u4e2a\u9500\u552e\u4ee3\u8868\u8ddf\u8fdb\u7684\u5ba2\u6237\u6570\u4e0d\u8d85\u8fc710\u4e2a\u3002<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">4. \u9f13\u52b1\u5e02\u573a\u8425\u9500\u4eba\u5458\u548c\u9500\u552e\u4eba\u5458\u4e00\u8d77\u521b\u5efa\u5ba2\u6237\u8425\u9500\u8ba1\u5212<\/h4>\n\n\n\n<p>\u901a\u8bfb\u8fd9\u7bc7\u6307\u5357\uff0c\u60a8\u4f1a\u53d1\u73b0\u6211\u4eec\u57fa\u4e8eABM\u8425\u9500\u65b9\u5f0f\u5b9e\u9645\u4e0a\u662f\u56e2\u961f\u534f\u4f5c\u52aa\u529b\u7684\u7ed3\u679c\u3002\u8fd9\u5c31\u662f\u4e3a\u4ec0\u4e48\u8981\u786e\u4fdd\u5408\u9002\u7684\u8425\u9500\u548c\u9500\u552e\u4eba\u5458\u53c2\u4e0e\u5ba2\u6237\u8425\u9500\u8ba1\u5212\u7684\u91cd\u8981\u539f\u56e0\u3002<\/p>\n\n\n\n<p>\u8ba1\u5212\u65f6\u9700\u8981\u95ee\u81ea\u5df1\u4ee5\u4e0b\u51e0\u4e2a\u95ee\u9898\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\" type=\"a\"><li>\u57fa\u4e8e\u8fd9\u4e2a\u5ba2\u6237\u7ec4\u7ec7\uff0c\u6211\u4eec\u9700\u8981\u89e6\u8fbe\u7684\u4eba\u662f\u54ea\u4e9b\uff08\u4f8b\u5982\uff0c\u91c7\u8d2d\u51b3\u7b56\u56e2\u961f\u548c\u4e1a\u52a1\u9700\u6c42\u90e8\u95e8\uff09\uff1f<\/li><li>\u6211\u4eec\u9700\u8981\u4ec0\u4e48\u8425\u9500\u5185\u5bb9\u6765\u5438\u5f15\u548c\u89e6\u8fbe\u5ba2\u6237\u65b9\u56e2\u961f\u4eba\u5458\uff08\u6216\u8fd8\u6709\u5176\u4ed6\u5229\u76ca\u76f8\u5173\u65b9\uff09\uff1f<\/li><li>\u6211\u4eec\u5982\u4f55\u5c06\u4e0d\u540c\u8425\u9500\u5185\u5bb9\u6295\u653e\u81f3\u76f8\u5339\u914d\u7684\u5ba2\u6237\u65b9\u89d2\u8272\uff0c\u4ee5\u53ca\u54ea\u4e9b\u6295\u653e\u7684\u6e20\u9053\uff1f<\/li><li>\u6211\u4eec\u7684ABM\u56e2\u961f\u5982\u4f55\u5728\u6bcf\u4e2a\u5ba2\u6237\u8d2d\u4e70\u5468\u671f\u9636\u6bb5\u63d0\u4f9b\u5339\u914d\u7684\u670d\u52a1\u548c\u652f\u6301\uff0c\u6216\u8005\u8bf4\u9700\u8981\u660e\u786e\u54ea\u4e9b\u4efb\u52a1\u9879\uff1f<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-medium\"><img decoding=\"async\" width=\"300\" height=\"198\" src=\"http:\/\/www.knight-crm.com:8008:8008\/wp-content\/uploads\/2020\/06\/111-76-300x198.png\" alt=\"\" class=\"wp-image-8573\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-76-300x198.png 300w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-76-1024x676.png 1024w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-76-768x507.png 768w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-76.png 1170w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">5. 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\u5185\u5bb9\u8f93\u9001\u7ed9\u8fd9\u4e9b\u5ba2\u6237\uff0c\u8fd9\u6709\u5229\u4e8e\u63d0\u9ad8\u54c1\u724c\u77e5\u540d\u5ea6\u5e76\u6700\u5927\u7a0b\u5ea6\u5730\u63d0\u9ad8\u53d7\u4f17\u7fa4\u4f53\u4e4b\u95f4\u7684\u76f8\u5173\u6027\u3002\u5206\u4eab\u4e00\u4e9b\u5c0f\u8d34\u58eb\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\" 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type=\"a\"><li>\u56f4\u7ed5\u60a8\u4ea7\u54c1\u6216\u670d\u52a1\u7684\u4ef7\u503c\u53bb\u5c55\u73b0\uff0c\u800c\u4e0d\u662f\u4ef7\u683c\uff08\u5343\u4e07\u8bb0\u5f97\uff1a\u65e2\u7136\u90fd\u7528\u4e0aABM\u8425\u9500\u4e86\uff0c\u60a8\u7684\u5ba2\u6237\u5e94\u8be5\u662f\u201cValue for Vision\u201d,\u800c\u975e\u201cValue for Money\u201d\u7684\u90a3\u79cd\u4e86\uff0c\u5356\u4e0d\u51fa\u4ef7\u683c\u53ea\u80fd\u662f\u56e0\u4e3a\u6ca1\u628a\u4ef7\u503c\u8bf4\u6e05\u695a\uff09\u3002\u53e6\u5916\uff0c\u8981\u7ed9\u76ee\u6807\u5ba2\u6237\u4f53\u73b0\u4e2a\u6027\u5316\u7684\u4e92\u52a8\u548c\u53c2\u4e0e\u611f\u3002<\/li><li>\u521b\u5efa\u5e76\u5206\u4eab\u4e2a\u6027\u5316\u5185\u5bb9\uff08\u6bd4\u5982\uff0c\u6848\u4f8b\u5206\u6790\uff09\uff0c\u4ee5\u6b64\u6765\u5c55\u793a\u6211\u4eec\u6709\u89e3\u51b3\u5ba2\u6237\u95ee\u9898\u7684\u7ecf\u9a8c\u548c\u80fd\u529b\u3002<\/li><li>\u5c3d\u53ef\u80fd\u8fdb\u884c\u4e00\u5bf9\u4e00\u6c9f\u901a\uff0c\u4f7f\u91c7\u8d2d\u51b3\u7b56\u56e2\u961f\u6210\u5458\u611f\u53d7\u5230\u6211\u4eec\u5bf9\u4ed6\u4eec\u7684\u91cd\u89c6\u3002<\/li><li>\u4e3a\u76ee\u6807\u5ba2\u6237\u4e3e\u529e\u4e00\u573a\u6d3b\u52a8\uff08\u4f8b\u5982\uff0c\u665a\u5bb4\uff09\uff0c\u4ee5\u4fbf\u4ed6\u4eec\u5728\u4e2a\u4eba\u5c42\u9762\u5bf9\u60a8\u7684\u54c1\u724c\u548c\u56e2\u961f\u6709\u66f4\u6df1\u5165\u7684\u4e86\u89e3\uff08\u975e\u6b63\u5f0f\u5546\u52a1\u573a\u5408\u7684\u8a00\u8c08\u4e3e\u6b62\u3001\u7740\u88c5\uff0c\u80fd\u66f4\u5168\u9762\u7684\u5c55\u73b0\u60a8\u7684\u56e2\u961f\u80fd\u529b\u548c\u7d20\u517b\uff09\u3002<\/li><li>\u6709\u5e8f\u79d1\u5b66\u7684\u7ec4\u7ec7\u53cc\u65b9\u7684\u4e1a\u52a1\u63a8\u8fdb\u4f1a\u8bae\uff0c\u4fdd\u6301\u548c\u76ee\u6807\u5ba2\u6237\u7684\u7c98\u6027\u3002<\/li><li>\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u6392\u5e8f\u6280\u5de7\uff0c\u6765\u4f53\u73b0\u60a8B2B\u4e1a\u52a1\u7684\u4e13\u4e1a\u6027\u548c\u4e00\u81f4\u6027\u3002<\/li><\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">7. \u8861\u91cf\u548c\u5206\u6790ABM\u8425\u9500\u7ed3\u679c\uff08\u8fdb\u884c\u5fc5\u8981\u7684\u66f4\u65b0\u8fed\u4ee3\uff09<\/h4>\n\n\n\n<p>\u5728\u5b8c\u6210\u4e0a\u8ff0\u6b65\u9aa4\u540e\uff0c\u81f3\u5173\u91cd\u8981\u7684\u662f\u8981\u8bc4\u4f30\u6211\u4eec\u7684\u7ed3\u679c\u3002\u901a\u8fc7\u67e5\u770b\u548c\u5206\u6790ABM\u8425\u9500\u7ed3\u679c\uff0c\u786e\u5b9a\u9700\u8981\u8c03\u6574\u548c\u5b8c\u5584\u7684\u90e8\u5206\uff0c\u8fd9\u4f1a\u5e2e\u52a9\u6211\u4eec\u63d0\u5347ABM\u7b56\u7565\u7684\u6709\u6548\u6027\u3002<\/p>\n\n\n\n<p>\u5206\u4eab\u4e00\u4e9b\u5e38\u89c1\u7684ABM\u8425\u9500\u4e2dKPI\u7684\u8003\u6838\u70b9\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u6df1\u5165\u4e86\u89e3\u81ea\u5df1\u7684\u5de5\u4f5c\u6a21\u5f0f\uff1a<\/p>\n\n\n\n<ol class=\"wp-block-list\" 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