{"id":8032,"date":"2020-06-03T17:49:40","date_gmt":"2020-06-03T09:49:40","guid":{"rendered":"http:\/\/www.knight-crm.com:8008:8008\/?p=8032"},"modified":"2020-06-06T18:45:10","modified_gmt":"2020-06-06T10:45:10","slug":"abm_marketing","status":"publish","type":"post","link":"https:\/\/www.knight-crm.com\/en\/8032","title":{"rendered":"ABM\u8425\u9500\u6307\u5357\uff08\u4e0a\uff09"},"content":{"rendered":"<p>\u4e4b\u524d\u7684\u5f88\u591a\u6587\u7ae0\u6211\u4eec\u90fd\u63d0\u5230\u4e86\u6570\u5b57\u5316\u8425\u9500\u7684\u57fa\u7840\u7248\u73a9\u6cd5\u2014\u2014\u8bf7\u53c2\u8003 <strong><span class=\"has-inline-color has-very-dark-gray-color\"><a href=\"\/en\/?p=7533\">\u96c6\u5ba2\u5f0f\u8425\u9500 vs. \u63a8\u9001\u5f0f\u8425\u9500<\/a><\/span><\/strong>\uff0c\u90a3\u4e48\u4eca\u5929\u6211\u4eec\u6765\u804a\u4e00\u804a\u8fdb\u9636\u7248\u73a9\u6cd5\u2014\u2014ABM.<\/p>\n\n\n\n<p>ABM \u662f Account Based Marketing \u7684\u7f29\u5199\uff0c\u5b8c\u5168\u662f\u4e2a\u8236\u6765\u8bcd\uff0c\u56e0\u4e3a\u597d\u8bb0\u6240\u4ee5\u5728\u4e2d\u56fd\u5e02\u573a\u8fd0\u7528\u65f6\u5927\u90e8\u5206\u4eba\u4e5f\u61d2\u5f97\u53bb\u5012\u817e\u4e00\u4e2a\u4e2d\u6587\u5bf9\u5e94\u8bcd\u4e86\uff0c\u8fd9\u6837\u53cd\u800c\u7701\u4e8b\u3002<\/p>\n\n\n\n<p>\u5f00\u59cb\u4eca\u5929\u8bdd\u9898\u4e4b\u524d\u5927\u5bb6\u4e00\u5b9a\u5bf92\u4e2a\u70b9\u5145\u6ee1\u4e86\u7591\u60d1\uff1a<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">1. \u4ec0\u4e48\u662f ABM\uff1f<\/span><\/h3>\n\n\n\n<p>\u7b54\uff1aABM \u8425\u9500\u662f\u4e00\u5957\u96c6\u4e2d\u589e\u957f\u7684\u7b56\u7565\u3002\u5728\u8be5\u7b56\u7565\u4e2d\uff0c\u5e02\u573a\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\u9700\u5171\u540c\u534f\u4f5c\u4e3a\u4e00\u7ec4\u9ad8\u4ef7\u503c\u5ba2\u6237\uff08\u57fa\u7840\u662f\u8ba4\u77e5\u5c42\u9762\u8fbe\u6210\u4e00\u81f4\uff09\u521b\u5efa\u4e2a\u6027\u5316\u7684\u8d2d\u4e70\u4f53\u9a8c\u3002\u8bf4\u4eba\u8bdd\u5c31\u662f\uff1a\u201c\u5927\u5ba2\u6237\u6253\u5355\u6cd5\u2014\u2014\u8981\u4e48\u4e0d\u5f00\u5f20\uff0c\u5f00\u5f20\u5403\u4e09\u5e74\u7684\u90a3\u79cd\u3002\u201d\u8fd9\u79cd\u7b56\u7565\u7684\u597d\u5904\u9996\u5148\u5728\u4e8e\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u53ca\u65f6\u6dd8\u6c70\u4ef7\u503c\u4f4e\u7684\u5ba2\u6237\uff0c\u5e76\u786e\u4fdd\u5e02\u573a\u4e0e\u9500\u552e\u56e2\u961f\u5b8c\u5168\u9ed8\u5951\u5408\u4f5c\uff0c\u540c\u65f6\u56e2\u961f\u53ef\u4ee5\u76f4\u63a5\u8fdb\u5165\u5173\u952e\u6d41\u7a0b\uff0c\u66f4\u5feb\u5730\u5438\u5f15\u76ee\u6807\u5ba2\u6237\u3002\u5176\u6b21\uff0c\u53ef\u4ee5\u5e2e\u52a9\u60a8\u4e0e\u9ad8\u4ef7\u503c\u5ba2\u6237\u63a5\u89e6\u5e76\u56f4\u7ed5\u5176\u5f00\u5c55\u4e1a\u52a1\u548c\u5236\u5b9a\u7b56\u7565\uff0c\u901a\u8fc7\u8bbe\u7f6e\u4e2a\u6027\u5316\u5ba2\u6237\u8d2d\u4e70\u65c5\u7a0b\uff0c\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u548c\u8425\u9500 ROI\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"has-inline-color has-vivid-cyan-blue-color\">2. \u600e\u4e48\u7528\u597d ABM\uff1f<\/span><\/h3>\n\n\n\n<p>\u7b54\uff1a\u6b63\u5f0f\u8fdb\u5165\u4eca\u5929\u7684\u4e3b\u9898\uff0c\u201c\u5982\u4f55\u7528\u6700\u9ad8\u6548\u7684 ABM \u8425\u9500\u7b56\u7565\u53bb\u8bc6\u522b\u548c\u89e6\u8fbe\u9ad8\u4ef7\u503c\u5ba2\u6237\u3002\u201d<\/p>\n\n\n\n<p>\u5982\u679c\u53ef\u4ee5\u76f4\u63a5\u5411\u9ad8\u4ef7\u503c\u3001\u9ad8\u5339\u914d\u610f\u5411\u7684\u5ba2\u6237\u63a8\u9500\u60a8\u7684\u4ea7\u54c1\uff0c\u4e0d\u6d6a\u8d39\u5e02\u573a\u548c\u9500\u552e\u7684\u65f6\u95f4\u5728\u4f4e\u4ef7\u503c\u7684\u9500\u552e\u7ebf\u7d22\u4e0a\uff0c\u8fd9\u5c31\u610f\u5473\u7740\uff0c\u5e2e\u52a9\u4f01\u4e1a\u5feb\u901f\u6d1e\u5bdf 2\/8 \u539f\u5219\u91cc\u7684\u201c2\u201d\u5728\u54ea\u91cc\u3002<\/p>\n\n\n\n<p>\u901a\u8fc7 ABM \u8425\u9500\uff0c\u8ba9\u8fd9\u6210\u4e3a\u4e00\u79cd\u53ef\u80fd\u3002<\/p>\n\n\n\n<p>\u5177\u4f53\u5230\u54ea\u4e9b\u64cd\u4f5c\u53ef\u4ee5\u5b9e\u73b0\u4e0a\uff0c\u6211\u4eec\u5c06\u4ece\u4e09\u4e2a\u7ef4\u5ea6\u8fdb\u884c\u5177\u4f53\u5206\u6790\u548c\u8bb2\u89e3\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>ABM \u8425\u9500\u548c\u96c6\u5ba2\u5f0f\u8425\u9500<\/li><li>ABM \u8425\u9500\u7684\u4f18\u70b9<\/li><li>ABM \u8425\u9500\u7b56\u7565<\/li><\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"452\" src=\"http:\/\/www.knight-crm.com:8008:8008\/wp-content\/uploads\/2020\/06\/111-65-1024x452.png\" alt=\"\" class=\"wp-image-8554\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-65-1024x452.png 1024w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-65-300x132.png 300w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-65-768x339.png 768w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-65-1536x678.png 1536w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-65.png 1888w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>\u5728\u8fdb\u4e00\u6b65\u4e86\u89e3ABM\u8425\u9500\u7684\u4f18\u52bf\u4ee5\u53ca\u4f01\u4e1a\u53ef\u4ee5\u5236\u5b9a\u4ec0\u4e48\u6837\u7684\u7b56\u7565\u3001\u505a\u54ea\u4e9b\u5de5\u4f5c\u4e4b\u524d\uff0c\u8ba9\u6211\u4eec\u5148\u786e\u8ba4\u60a8\u5df2\u4e86\u89e3\u4e86\u53e6\u4e00\u79cd\u5e02\u573a\u8425\u9500\u7684\u91cd\u8981\u7b56\u7565\uff1a<strong><span class=\"has-inline-color has-very-dark-gray-color\"><a href=\"\/en\/?p=8137\">\u96c6\u5ba2\u5f0f\u8425\u9500<\/a><\/span><\/strong>\u3002\u901a\u5e38\uff0c\u88ab\u8ba4\u4e3a\u8fd9\u662f\u4e24\u79cd\u4e0d\u540c\u7684\u8425\u9500\u7b56\u7565\uff0c\u4f46\u5176\u5b9e\uff0c\u5b83\u4eec\u662f\u975e\u5e38\u597d\u7684\u4e92\u8865\u7b56\u7565\u3002<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">i) <strong>ABM \u8425\u9500\u548c\u96c6\u5ba2\u5f0f\u8425\u9500\uff08\u9c7c\u53c9 &amp; \u6492\u7f51\uff09<\/strong><\/h4>\n\n\n\n<p>ABM \u8425\u9500\u548c\u96c6\u5ba2\u5f0f\u8425\u9500\u6709\u5404\u81ea\u7684\u7279\u70b9\u548c\u4f18\u52bf\uff0c\u5e76\u4e14\u5f53\u5b83\u4eec\u914d\u5408\u4f7f\u7528\u65f6\uff0cABM \u8425\u9500\u548c\u96c6\u5ba2\u5f0f\u8425\u9500\u53ef\u4ee5\u4e3a\u60a8\u7684\u4e1a\u52a1\u5e26\u6765\u66f4\u51fa\u5947\u5236\u80dc\u7684\u6548\u679c\u3002\u90a3\u4e48\uff0c\u8fd9\u4e24\u79cd\u8425\u9500\u65b9\u5f0f\u662f\u5982\u4f55\u8fdb\u884c\u534f\u4f5c\u7684\uff1f<\/p>\n\n\n\n<p>\u9996\u5148\uff0cABM \u8425\u9500\u662f\u4e00\u79cd\u9ad8\u5ea6\u9488\u5bf9\u6027\u7684\u7b56\u7565\uff0c\u800c\u96c6\u5ba2\u5f0f\u8425\u9500\u662f\u6307\u901a\u8fc7\u521b\u5efa\u6709\u4ef7\u503c\u7684\u5185\u5bb9\u3001SEO \u4f18\u5316\u548c\u4ee4\u4eba\u6109\u60a6\u7684\u5ba2\u6237\u4f53\u9a8c\u6765\u5438\u5f15\u5ba2\u6237\u7684\u65b9\u6cd5\u548c\u589e\u957f\u7b56\u7565\uff0c\u5176\u5b9e\u96c6\u5ba2\u5f0f\u8425\u9500\u7684\u5185\u5bb9\u66f4\u52a0\u57fa\u7840\u3002\u96c6\u5ba2\u5f0f\u8425\u9500\u5e76\u4e0d\u9488\u5bf9\u6211\u4eec\u7684\u76ee\u6807\u53d7\u4f17\u548c\u5ba2\u6237\uff0c\u800c\u662f\u5927\u6982\u7387\u3001\u5e7f\u6492\u7f51\u5f0f\u7684\u5411\u53d7\u4f17\u63d0\u4f9b\u4ed6\u4eec\u60f3\u8981\u7684\u4fe1\u606f\uff0c\u4ee5\u6b64\u4e3a\u9ad8\u4ef7\u503c\u5ba2\u6237\u63d0\u4f9b\u7cbe\u51c6\u5339\u914d\u548c\u6709\u6548\u7684\u8d44\u6e90\u5206\u914d\uff0c\u662fABM\u8425\u9500\u7684\u57fa\u7840\u3002<\/p>\n\n\n\n<p>\u4e0b\u9762\u662f\u540c\u65f6\u5b9e\u65bdABM\u548c\u96c6\u5ba2\u5f0f\u8425\u9500\u7684\u4e00\u4e9b\u539f\u56e0\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u96c6\u5ba2\u5f0f\u8425\u9500\u5438\u5f15\u76ee\u6807\u5ba2\u6237\uff0c\u7528ABM\u8425\u9500\u63d0\u5347\u6548\u7387\uff0c\u4ee5\u826f\u597d\u7684\u5ba2\u6237\u4f53\u9a8c\u8d62\u5f97\u76ee\u6807\u5ba2\u6237\u3002<\/li><li>\u96c6\u5ba2\u5f0f\u8425\u9500\u662fABM\u8425\u9500\u7b56\u7565\u7684\u57fa\u7840\uff1aABM\u8425\u9500\u901a\u8fc7\u5bf9\u9ad8\u4ef7\u503c\u5ba2\u6237\u8fdb\u884c\u9488\u5bf9\u6027\u7684\u5343\u4eba\u5343\u9762\u8425\u9500\u63aa\u65bd\uff0c\u8fd9\u4e9b\u9700\u5efa\u7acb\u5728\u96c6\u5ba2\u5f0f\u8425\u9500\u7684\u57fa\u7840\u4e0a\u3002<\/li><li>\u4e0e\u53ea\u4f7f\u7528\u4e00\u79cd\u65b9\u6cd5\u76f8\u6bd4\uff0c\u901a\u8fc7\u8fd9\u79cd\u7ec4\u5408\u65b9\u6cd5\uff0c\u53ef\u4ee5\u5438\u5f15\u66f4\u591a\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u5e76\u6293\u4f4f\u5176\u4ed6\u8425\u9500\u7b56\u7565\u4e2d\u53ef\u80fd\u9519\u8fc7\u7684\u6f5c\u5ba2\u673a\u4f1a\u3002<\/li><li>\u5185\u5bb9\u5177\u6709\u53ef\u91cd\u590d\u5229\u7528\u7684\u4ef7\u503c\uff1a\u53ef\u521b\u5efa\u548c\u4f7f\u7528\u65e2\u53ef\u7528\u4e8eABM\u53c8\u53ef\u7528\u4e8e\u96c6\u5ba2\u5f0f\u7b56\u7565\u7684\u5185\u5bb9\uff08\u4f8b\u5982\uff0c\u5728\u7f51\u7ad9\u4e0a\u5c55\u793a\u76ee\u6807\u5ba2\u6237\u7684\u4e2a\u6027\u5316\u8425\u9500\u6848\u4f8b\uff09\u3002<\/li><li><strong><a href=\"http:\/\/www.knight-crm.com:8008:8008\/\">Knight<\/a><\/strong> \u8425\u9500\u8f6f\u4ef6\u4e2d\u7684\u529f\u80fd\u6a21\u5757\uff0c\u53ef\u4ee5\u5e2e\u52a9\u6211\u4eec\u540c\u65f6\u5b9e\u65bdABM\u8425\u9500\u548c\u96c6\u5ba2\u5f0f\u8425\u9500\u7b56\u7565\u3002<\/li><\/ul>\n\n\n\n<p>\u6240\u4ee5\uff0c\u5c06ABM\u548c\u96c6\u5ba2\u5f0f\u8425\u9500\u7ed3\u5408\u8d77\u6765\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5f97\u5230\u66f4\u597d\u7684\u589e\u957f\u3002<\/p>\n\n\n\n<p>\u63a5\u4e0b\u6765\uff0c\u8bb2\u4e00\u8bb2ABM\u8425\u9500\u7684\u4e00\u4e9b\u660e\u786e\u4f18\u52bf\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"492\" src=\"http:\/\/www.knight-crm.com:8008:8008\/wp-content\/uploads\/2020\/06\/111-67-1024x492.png\" alt=\"\" class=\"wp-image-8556\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-67-1024x492.png 1024w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-67-300x144.png 300w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-67-768x369.png 768w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-67-1536x737.png 1536w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/06\/111-67.png 1610w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">ii) <strong>ABM \u8425\u9500\u7684\u4f18\u52bf<\/strong><\/h4>\n\n\n\n<ul 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<strong><a href=\"http:\/\/www.knight-crm.com:8008:8008\/\">Knight<\/a><\/strong> \u8425\u9500\u8f6f\u4ef6\uff0c\u80fd\u4f7f\u5e02\u573a\u8425\u9500\u548c\u9500\u552e\u56e2\u961f\u7684\u534f\u4f5c\u53d8\u5f97\u5f02\u5e38\u7b80\u5355\u3002<\/p>\n\n\n\n<ul 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