{"id":7528,"date":"2020-03-24T10:49:58","date_gmt":"2020-03-24T02:49:58","guid":{"rendered":"http:\/\/www.knight-crm.com:8008:8008\/?p=7528"},"modified":"2020-06-10T10:08:41","modified_gmt":"2020-06-10T02:08:41","slug":"%e4%b8%ba%e4%bb%80%e4%b9%88%e9%a2%86%e5%86%9bb2b%e4%bc%81%e4%b8%9a%e9%83%bd%e9%80%89%e6%8b%a9%e9%9b%86%e5%ae%a2%e5%bc%8f%e8%90%a5%e9%94%80","status":"publish","type":"post","link":"https:\/\/www.knight-crm.com\/en\/7528","title":{"rendered":"\u4e3a\u4ec0\u4e48B2B\u4f01\u4e1a\u9700\u8981\u96c6\u5ba2\u5f0f\u8425\u9500"},"content":{"rendered":"
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\u96c6\u5ba2\u5f0f\u8425\u9500<\/strong>\uff1a\u539f\u8bcd\u4e3a\u201cInbound Marketing\u201d\uff0c\u82f1\u6587\u89e3\u91ca\u4e3a\u201cPulling your customer in\u201d\u3002\u56fd\u5185\u7684\u770b\u5ba2\u628a\u5b83\u7684\u4e2d\u6587\u8bd1\u4e3a\u201c\u96c6\u5ba2\u5f0f\u8425\u9500\u201d\u3001\u201c\u62c9\u8fdb\u5f0f\u8425\u9500\u201d\u201c\u5165\u5883\u5f0f\u8425\u9500\u201d\u7b49\u5404\u79cd\u7248\u672c\u3002\u5f53\u7136\uff0c\u548c\u60a8\u60f3\u7684\u4e00\u6837\uff0c\u65e2\u7136\u6709\u201cInbound Marketing\u201d\uff0c\u90a3\u5c31\u8be5\u6709\u201dOutbound Marketing\u201d\uff0c\u82f1\u6587\u89e3\u91ca\u4e3a\u201cPulling your message out\u201d\uff0c\u6709\u70b9\u4e0d\u7ba1\u5ba2\u6237\u5565\u60f3\u6cd5\uff0c\u6211\u53ea\u7ba1\u63a8\u9001\u7684\u5473\u9053\u3002<\/p>\n

\u800c\u4eca\u5929\u7684\u6587\u7ae0\u91cc\uff0cKnight<\/b><\/a>\u66f4\u613f\u610f\u9009\u62e9\u201c\u5165\u5883\u5f0f\u8425\u9500\u201d\u4f5c\u4e3a\u7ffb\u8bd1\uff0c\u56e0\u4e3a\u6613\u4e8e\u7ed9\u5404\u4f4d\u89e3\u91ca\u3002\u5982\u679c\u628a\u4f01\u4e1a\u5b98\u7f51\u6bd4\u55bb\u4e3a\u4e00\u4e2a\u56fd\u9645\u673a\u573a\u5927\u5385\u7684\u8bdd\uff0c\u90a3\u4e48\u6765\u81ea\u4e8e\u4e0d\u540c\u56fd\u5bb6\u7684\u65c5\u5ba2\u5c31\u662f\u6765\u81ea\u4e0d\u540c\u6e20\u9053\u7684\u60a8\u7684\u6f5c\u5728\u5ba2\u6237\uff0c\u8fd9\u4e9b\u6f5c\u5728\u5ba2\u6237\u5c06\u4e58\u5750\u4e0d\u540c\u56fd\u5bb6\u7684\u98de\u673a\u7740\u9646\u5728\u673a\u573a\u7684\u4e0d\u540c\u8dd1\u9053\u4e0a\uff08\u8fd9\u4e9b\u4e0d\u540c\u7684\u8dd1\u9053\u5c31\u662f\u5c55\u73b0\u60a8\u8425\u9500\u5185\u5bb9\u7684\u767b\u5f55\u9875\u201dLanding Page\u201d\uff09\uff0c\u968f\u7740\u4e0d\u540c\u8eab\u4efd\u7684\u65c5\u5ba2\u5230\u8fbe\u673a\u573a\u5927\u5385\u8fdb\u884c\u5165\u5883\u5b89\u68c0\u65f6\uff0c\u60a8\u5c06\u9010\u6e10\u8bc6\u522b\u54ea\u4e9b\u65c5\u5ba2\u662f\u8fc7\u5883\u8f6c\u673a\u7684\uff0c\u54ea\u4e9b\u65c5\u5ba2\u662f\u8981\u5165\u5883\u6d88\u8d39\u7684\u3002\u800c\u4f01\u4e1a\u8981\u505a\u7684\u662f\uff0c\u5982\u4f55\u8ba9\u8fc7\u5883\u8f6c\u673a\u7684\u65c5\u5ba2\u4e5f\u80fd\u5165\u5883\u6d88\u8d39\uff0c\u5982\u4f55\u8ba9\u539f\u672c\u5165\u5883\u6d88\u8d39\u7684\u65c5\u5ba2\u589e\u52a0\u6d88\u8d39\uff0c\u5f53\u7136\u5176\u4e2d\u60a8\u5bf9\u4e0d\u540c\u65c5\u5ba2\u7684\u559c\u597d\u3001\u6d88\u8d39\u4e60\u60ef\u3001\u80cc\u666f\u60c5\u51b5\u6d1e\u6089\u7684\u8d8a\u6e05\u695a\uff0c\u8425\u9500\u7684\u5c31\u8d8a\u7cbe\u51c6\uff0c\u81ea\u7136\u800c\u7136\u7684\u5c31\u80fd\u5f71\u54cd\u65c5\u5ba2\u4eec\u7684\u8d2d\u4e70\u51b3\u5b9a\uff0c\u8fd9\u5c31\u662f\u6570\u5b57\u5316\u8425\u9500\u624b\u6bb5\u7684\u4e00\u79cd\u3002\u6211\u4eec\u7684\u00a0\u8425\u9500\u5185\u5bb9\u6620\u5c04\u5165\u95e8\u6307\u5357<\/b><\/a>\u00a0<\/strong>\u5c06\u5e2e\u60a8\u66f4\u597d\u843d\u5730\u8fd9\u4e2a\u7406\u5ff5\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u96c6\u5ba2\u5f0f\u8425\u9500\u4e09\u6b65\u8d70\u2014\u2014\u60a8\u7684\u8425\u9500\u5e94\u8be5\u662f\u201c\u98de\u8f6e\u6a21\u5f0f\u201d\uff0c\u800c\u975e\u201c\u6f0f\u6597\u6a21\u5f0f\u201d\uff08\u4e0a\uff09<\/a><\/strong>\uff1a\u5438\u5f15\u5ba2\u6237(Attract) – \u8f6c\u5316\u5ba2\u6237(Convert) – \u5f62\u6210\u5ba2\u6237\u53e3\u7891(Grow)\u00a0<\/p>\n

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\u867d\u7136\u96c6\u5ba2\u8425\u9500\u7684\u91cd\u70b9\u5728\u4e8e\u8f6c\u5316(Convert)\u9636\u6bb5\uff0c\u4f46\u4ece\u964c\u751f\u8bbf\u5ba2\u5230\u6700\u7ec8\u8f6c\u5316\u4e3a\u5ba2\u6237\u4e00\u822c\u90fd\u8981\u7ecf\u8fc7\u5982\u4e0b\u8fc7\u7a0b\uff1a<\/p>\n

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\u8bbf\u5ba2<\/strong>(Visitors) – \u6f5c\u5ba2\/\u7ebf\u7d22<\/strong>\uff08Prospect\/MQL\uff09- \u9500\u552e\u7ebf\u7d22<\/strong>\uff08SQL\uff09- Client<\/strong>\uff08Customer\uff09<\/p>\n

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\u96c6\u5ba2\u8425\u9500\u7684\u57fa\u7840\u2014\u8425\u9500\u5185\u5bb9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\u63d0\u5230\u96c6\u5ba2\u8425\u9500\u5c31\u4e0d\u5f97\u4e0d\u5355\u72ec\u8bf4\u4e00\u4e0b\u00a0Content Marketing<\/a><\/strong>\uff0c\u8fd9\u662f\u96c6\u5ba2\u8425\u9500\u4e1a\u52a1\u5f00\u5c55\u7684\u57fa\u7840\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Knight<\/a>\u00a0<\/b>\u5bc4\u8bed\uff1a<\/h5>\n

\u5728\u6570\u5b57\u5316\u8425\u9500\u6210\u4e3a\u4e0d\u53ef\u963b\u6321\u7684\u8d8b\u52bf\u4e0b\uff0c\u60a8\u662f\u5426\u8fd8\u6267\u7740\u4e8e\u63a8\u9001\u5f0f\u8425\u9500\u7684\u65b9\u5f0f\u5462\uff1f\u2014\u2014\u201c\u96c6\u5ba2\u5f0f\u8425\u9500\u201d <\/strong>vs. <\/strong>\u201c\u63a8\u9001\u5f0f\u8425\u9500\u201d<\/strong><\/a>\u3002\u8fd9\u4e9b\u4ee4\u4eba\u538c\u70e6\u7684\u63a8\u9001\u5f0f\u8425\u9500\u56e0\u65e0\u5b54\u4e0d\u5165\u3001\u91cf\u5927\u4e14\u65e0\u6548\u800c\u88ab\u5e7f\u6cdb\u8bdf\u75c5\u3002\u90a3\u4e48\u5982\u4f55\u624d\u662f\u6709\u6548\u63a5\u89e6\u60a8\u771f\u6b63\u7684\u5ba2\u6237\uff0c\u5e76\u5411\u4ed6\u4eec\u5c55\u793a\u4ed6\u4eec\u6240\u9700\u8981\u7684\u4ea7\u54c1\u6216\u670d\u52a1\uff1f<\/p>\n

\u7b54\u6848\u5728\u6587\u7ae0\u5f00\u5934\u8bf4\u4e86\uff0c\u8bf7\u60a8\u4e0d\u8981\u4e00\u5473\u8ddf\u5728\u60a8\u7684\u5ba2\u6237\u540e\u9762\u8dd1\uff0c\u800c\u662f\u5145\u5206\u5c55\u73b0\u60a8\u7684\u4ef7\u503c\u6765\u5438\u5f15\u5ba2\u6237\u4e3b\u52a8\u627e\u60a8\u3002<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\u56fd\u9645\u4e0a\u6709\u5f88\u591a\u8ba8\u8bbaInbound Marketing\uff08\u96c6\u5ba2\u5f0f\u8425\u9500\uff09\u7684\u6587\u7ae0\uff0c\u4f46\u591a\u6570\u56fd\u5185\u4f01\u4e1a\u4f9d\u7136\u5904\u4e8e\u8ba4\u77e5\u521d\u7ea7\u9636\u6bb5\uff0c\u8fd9\u4e5f\u662f\u4e3a\u4ec0\u4e48\u6709\u5fc5\u8981\u5148\u89e3\u91ca\u4e00\u4e0b\u4ec0\u4e48\u662f\u96c6\u5ba2\u5f0f\u8425\u9500\u3002<\/p>","protected":false},"author":2,"featured_media":8694,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[67],"tags":[65,63],"class_list":["post-7528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-b2b","tag-b2b","tag-63"],"_links":{"self":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/posts\/7528","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/comments?post=7528"}],"version-history":[{"count":0,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/posts\/7528\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/media\/8694"}],"wp:attachment":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/media?parent=7528"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/categories?post=7528"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/tags?post=7528"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}