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class=\"wp-block-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"450\" height=\"395\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/301\u5fae\u4fe1\u622a\u56fe_20200220100106.png\" alt=\"\" class=\"wp-image-5184\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/301\u5fae\u4fe1\u622a\u56fe_20200220100106.png 450w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/301\u5fae\u4fe1\u622a\u56fe_20200220100106-300x263.png 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/figure>\n\n\n\n<p>\u8fd9\u4e48\u770b\u8d77\u6765\uff0c\u201c\u6574\u5408\u8425\u9500\u201d\u4f3c\u4e4e\u5341\u5206\u5339\u914d\u5f53\u4e0b\u7684\u4f20\u64ad\u73af\u5883\uff0c\u4e3a\u4ec0\u4e48\u5b83\u7684\u98ce\u5934\u4f1a\u88ab\u201c\u94fe\u8def\u8425\u9500\u201d\u6240\u53d6\u4ee3\uff1f\u4e3b\u8981\u6709\u4e09\u4e2a\u539f\u56e0\uff1a<\/p>\n\n\n\n<p><strong>\u4e00\u662f\uff0c\u4fe1\u606f\u788e\u7247\u5316\u7684\u7a0b\u5ea6\u5df2\u7ecf\u8fdc\u8d85\u8fc7\u6211\u4eec\u7684\u9884\u60f3\u3002<\/strong>\u5373\u4fbf\u662f\u6574\u5408\u8425\u9500\u4e4b\u7236\u7684\u5510\u00b7\u8212\u5c14\u8328\u6050\u6015\u4e5f\u9884\u6599\u4e0d\u5230\uff0c\u5f15\u7206\u4fe1\u606f\u7684\u4e0d\u662f\u70b8\u5f39\uff0c\u800c\u662f\u539f\u5b50\u5f39\u3002<br>\u8425\u9500\u4eba\u5df2\u7ecf\u65e0\u6cd5\u6709\u6548\u6574\u5408\u6240\u6709\u7684\u5a92\u4ecb\uff0c\u6211\u4eec\u4e0d\u4ec5\u9700\u8981\u6574\u5408\u8425\u9500\uff0c\u8fd8\u9700\u8981\u66f4\u4e3a\u9ad8\u6548\u7684\u6574\u5408\u8425\u9500\u3002<\/p>\n\n\n\n<p><br><strong>\u4e8c\u662f\uff0c\u6570\u5b57\u8425\u9500\u5728\u4e0d\u65ad\u8fdb\u6b65\uff0c\u5e7f\u544a\u5bf9\u6d88\u8d39\u8005\u7684\u5f71\u54cd\u5468\u671f\u7f29\u77ed\u4e86\u3002<\/strong><br>\u4ee5\u5f80\u7684\u5e7f\u544a\u903b\u8f91\u662f\u4ec0\u4e48\uff1f\u56e0\u4e3a\u5e7f\u544a\u548c\u5356\u573a\u662f\u5206\u79bb\u7684\uff0c\u6240\u4ee5\u4f01\u4e1a\u8981\u628a\u5e7f\u544a\u4fe1\u606f\u7cbe\u7b80\u6210\u4e00\u5f20\u6d77\u62a5\u3001\u4e00\u6bb515\u79d2\u7684TVC\u5e7f\u544a\u7247\uff0c\u4fbf\u4e8e\u8ba9\u6d88\u8d39\u8005\u8bb0\u5fc6\u3002\u4ece\u800c\u6d88\u8d39\u8005\u5230\u7ebf\u4e0b\u5546\u8d85\u8d2d\u7269\u65f6\uff0c\u80fd\u56de\u5fc6\u8d77\u54c1\u724c\u3002<br>\u800c\u73b0\u5728\u7684\u6570\u5b57\u8425\u9500\uff0c\u5e7f\u544a\u548c\u5356\u573a\u662f\u4e00\u4f53\u7684\uff0c\u5e7f\u544a\u53ef\u4ee5\u6240\u89c1\u5373\u6240\u8d2d\u3002<br>\u4f8b\u5982\uff0c\u4f60\u770b\u674e\u4f73\u7426\u6dd8\u5b9d\u76f4\u64ad\u53e3\u7ea2\uff0c\u9a6c\u4e0a\u5c31\u53ef\u4ee5\u70b9\u51fb\u52a0\u8d2d\uff1b\u4f60\u5728\u5feb\u624b\u91cc\u5237\u5230\u5c71\u897f\u679c\u519c\u91c7\u6458\u81ea\u5bb6\u679c\u56ed\u7684\u8106\u82f9\u679c\uff0c\u53ef\u4ee5\u70b9\u51fb\u94fe\u63a5\u4e00\u952e\u8d2d\u3002<br>\u6240\u4ee5\uff0c\u5e7f\u544a\u4e0d\u518d\u662f\u4e00\u79cd\u5fc3\u667a\u5360\u9886\uff0c\u4e5f\u53ef\u4ee5\u662f\u4e00\u79cd\u884c\u4e3a\u8bf1\u5bfc\u3002<\/p>\n\n\n\n<p><br><strong>\u4e09\u662f\uff0c\u57282019\u5e74\uff0c\u8425\u9500\u7684\u6f5c\u53f0\u8bcd\u662f\u6548\u679c\u800c\u4e0d\u662f\u54c1\u724c\u3002<\/strong><\/p>\n\n\n\n<p>\u5f88\u591a\u4f01\u4e1a\u867d\u7136\u5634\u4e0a\u8bf4\u4e0d\u80fd\u653e\u5f03\u54c1\u724c\u5e7f\u544a\uff0c\u4f46\u8eab\u4f53\u5374\u683c\u5916\u8bda\u5b9e\uff0c\u80cc\u540e\u8ba1\u7b97\u7740\u6bcf\u4e00\u7b14\u5e7f\u544a\u7684ROI\uff08\u6295\u5165\u4ea7\u51fa\u6bd4\uff09\u3002<br>\u817e\u8baf\u8fd9\u6837\u7684\u5927\u5a92\u4f53\u66f4\u662f\u5e72\u8106\u5408\u5e76\u4e86\u54c1\u724c\u548c\u6548\u679c\u4e24\u4e2a\u5546\u52a1\u56e2\u961f\uff0c\u6574\u5408\u96c6\u56e2\u5185\u7684\u54c1\u6548\u8d44\u6e90\uff0c\u65e0\u5dee\u522b\u5730\u670d\u52a1\u5e7f\u544a\u4e3b\u3002<br>\u800c\u6548\u679c\u5e7f\u544a\u5bf9\u4e8e\u54c1\u724c\u5e7f\u544a\u800c\u8a00\uff0c\u4e00\u4e2a\u5f88\u5927\u7684\u7279\u8272\u5c31\u662f\uff1a\u6548\u679c\u5e7f\u544a\u6ce8\u91cd\u7684\u662f\u6d88\u8d39\u8005\u4ece\u770b\u5230\u5e7f\u544a\u5230\u8d2d\u4e70\u5546\u54c1\u7684\u6574\u4e2a\u884c\u4e3a\u94fe\u6761\u3002<br>\u5728\u8fd9\u4e09\u4e2a\u80cc\u666f\u7684\u52a0\u6301\u4e0b\uff0c\u201c\u94fe\u8def\u8425\u9500\u201d\u6210\u4e86\u4e00\u79cd\u65b0\u7684\u98ce\u5411\u3002<br>\u90a3\u4ec0\u4e48\u662f\u201c\u94fe\u8def\u201d\u5462\uff1f<\/p>\n\n\n\n<p><br><strong>\u201c\u94fe\u8def\u201d\u8131\u80ce\u4e8e\u6574\u5408\uff0c\u6216\u8005\u53ef\u4ee5\u8bf4\u5b83\u662f\u6574\u5408\u7684puls\u7248\u3002\u5b83\u628a\u4ee5\u5f80\u673a\u68b0\u7684\u6574\u5408\uff0c\u53d8\u6210\u6709\u673a\u6574\u5408\u3002\u201c\u6574\u5408\u201d\u5173\u6ce8\u7684\u662f\uff1a\u5404\u7c7b\u8425\u9500\u8d44\u6e90\uff0c\u662f\u5426\u4fdd\u6301\u7edf\u4e00\u7684\u58f0\u97f3\u548c\u5f62\u8c61\u3002\u201c\u94fe\u8def\u201d\u5173\u6ce8\u7684\u662f\uff1a&nbsp;\u6d88\u8d39\u8005\u4ece\u7b2c\u4e00\u4e2a\u5e7f\u544a\u89e6\u70b9\u5f00\u59cb\uff0c\u5230\u4ed6\u6700\u7ec8\u5f62\u6210\u8d2d\u4e70\u8f6c\u5316\u7684\u5168\u90e8\u884c\u4e3a\u94fe\u6761\u3002\u4f01\u4e1a\u8981\u5728\u6d88\u8d39\u8005\u7684\u5173\u952e\u884c\u4e3a\u51b3\u7b56\u70b9\u4e0a\u5e03\u5c40\uff0c\u4ece\u800c\u8ba9\u5404\u7c7b\u8d44\u6e90\u534f\u8c03\u4f5c\u6218\uff0c\u5f7c\u6b64\u5404\u53f8\u5176\u804c\u5730\u5f15\u5bfc\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u51b3\u7b56\u3002<br><\/strong><\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u540c\u6837\u662f\u505a\u5934\u90e8\u7efc\u827a\u8425\u9500\uff0c\u5341\u51e0\u5e74\u524d\u7684\u8499\u725b\u9178\u9178\u4e73\u300a\u8d85\u7ea7\u5973\u751f\u300b\uff0c\u548c\u73b0\u5728\u7684\u8499\u725b\u7eaf\u7504\u300a\u521b\u9020\u8425\u300b\u6709\u4ec0\u4e48\u533a\u522b\uff1f\u524d\u8005\u662f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class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"309\" height=\"415\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/302-1.png\" alt=\"\" class=\"wp-image-5192\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/302-1.png 309w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/302-1-223x300.png 223w\" sizes=\"(max-width: 309px) 100vw, 309px\" \/><\/figure><\/div>\n\n\n\n<p><strong>\u8499\u725b\u7eaf\u7504\u300a\u521b\u9020\u84252019\u300b<\/strong><\/p>\n\n\n\n<p>\u8499\u725b\u7eaf\u7504\u6295\u653e\u300a\u521b\u9020\u8425\u300b\u65f6\uff0c\u5f53\u5e74\u505a\u8fc7\u7684\u4e1c\u897f\u4e00\u6837\u90fd\u6ca1\u5c11\uff0c\u4f46\u662f\u5df2\u7ecf\u6709\u610f\u8bc6\u642d\u5efa\u89c2\u4f17\u4ece\u770b\u5230\u5e7f\u544a\u5230\u5f62\u6210\u8d2d\u4e70\u7684\u5173\u952e\u94fe\u8def\u3002\u7eaf\u7504\u5c0f\u86ee\u8170\u5f00\u542f\u4e86\u201c\u6491\u8170\u6d3b\u52a8\u201d\uff0c\u5f15\u5bfc\u7c89\u4e1d\u8d2d\u4e70\u7eaf\u7504\u5c0f\u86ee\u8170\u4e3a\u5b66\u5458\u6295\u7968\uff0c\u4e00\u74f6\u7eaf\u7504\u5c0f\u86ee\u8170\u53ef\u4ee5\u62954\u7968\uff0c\u4e00\u7bb1\u662f40\u7968\u3002<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" width=\"409\" height=\"590\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/303.png\" alt=\"\" class=\"wp-image-5186\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/303.png 409w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/303-208x300.png 208w\" sizes=\"(max-width: 409px) 100vw, 409px\" \/><\/figure><\/div>\n\n\n\n<ul class=\"wp-block-list\"><li>\u9996\u5148\u662f\uff0c\u8282\u76ee\u5185\u4f1a\u6709\u53e3\u64ad\u548c\u753b\u9762\uff0c\u8bb2\u89e3\u6491\u8170\u6d3b\u52a8\uff1b<\/li><li>\u800c\u540e\u7c89\u4e1d\u53ef\u4ee5\u62ff\u8d77\u624b\u673a\u6253\u5f00\u5fae\u4fe1\u5c0f\u7a0b\u5e8f\u5b8c\u6210\u6295\u7968\uff1b<\/li><li>\u5982\u679c\u7f3a\u7968\uff0c\u53ef\u4ee5\u76f4\u63a5\u8df3\u8f6c\u5c0f\u7a0b\u5e8f\u5546\u57ce\u5b8c\u6210\u7535\u5546\u8d2d\u4e70\uff1b<\/li><li>\u7528\u6237\u62ff\u5230\u8d2d\u4e70\u4ea7\u54c1\u540e\uff0c\u5728\u4ea7\u54c1\u7aef\u626b\u7801\uff0c\u4e5f\u53ef\u518d\u6b21\u8fdb\u5165\u5c0f\u7a0b\u5e8f\u6295\u7968\u9875\u9762\u3002<\/li><\/ul>\n\n\n\n<p>\u4ee5\u4e0a\u6b65\u9aa4\u53ea\u662f\u4e00\u4e2a\u5c0f\u578b\u7684\u8425\u9500\u94fe\u6761\uff0c\u6574\u5408\u4e86\u300a\u521b\u9020\u8425\u300b\u7684\u5e7f\u544a\u8d44\u6e90\uff0c\u5e76\u5c06\u5404\u7c7b\u8d44\u6e90\u5f62\u6210\u4e86\u4e00\u4e2a\u884c\u4e3a\u94fe\u6761\uff0c\u9010\u6b65\u5f15\u5bfc\u6d88\u8d39\u8005\u7684\u8d2d\u7269\u51b3\u7b56\u3002\u6211\u4eec\u53ef\u4ee5\u518d\u7528\u53e6\u4e00\u5f20\u56fe\uff0c\u53bb\u770b\u4e00\u4e0b\u201c\u6574\u5408\u201d\u548c\u201c\u94fe\u8def\u201d\u7684\u533a\u522b\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"783\" height=\"546\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/404.png\" alt=\"\" class=\"wp-image-5187\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/404.png 783w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/404-300x209.png 300w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/404-768x536.png 768w\" sizes=\"(max-width: 783px) 100vw, 783px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"221\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/405.png\" alt=\"\" class=\"wp-image-5188\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/405.png 726w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/405-300x91.png 300w\" sizes=\"(max-width: 726px) 100vw, 726px\" \/><\/figure>\n\n\n\n<p>\u5927\u5bb6\u53ef\u4ee5\u770b\u51fa\u524d\u540e\u4e24\u5f20\u56fe\u7684\u533a\u522b\u5417\uff1f<br><\/p>\n\n\n\n<p><strong>\u201c\u6574\u5408\u201d<\/strong>\u662f\u6240\u6709\u5730\u65b9\u90fd\u53d1\u51fa\u540c\u4e00\u4e2a\u58f0\u97f3\uff0c\u6240\u4ee5\u97f3\u91cf\u6700\u5927\u3001\u66f4\u9002\u5408\u62a2\u5360\u6d88\u8d39\u8005\u7684\u8bb0\u5fc6\uff1b<strong>\u201c\u94fe\u8def\u201d<\/strong>\u5728\u6574\u5408\u4e4b\u4f59\uff0c\u66f4\u5173\u6ce8\u4e0d\u540c\u6b65\u9aa4\u7684\u5e7f\u544a\u6d3b\u52a8\u5bf9\u6d88\u8d39\u8005\u884c\u4e3a\u7684\u5f71\u54cd\uff0c\u5b83\u5728\u7a7a\u95f4\u7ef4\u5ea6\u5916\uff0c\u52a0\u5165\u4e86\u65f6\u95f4\u7ef4\u5ea6\uff0c\u5b83\u66f4\u5728\u4e8e\u9a71\u52a8\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u51b3\u7b56\u3002<br><\/p>\n\n\n\n<p><strong>\u6240\u4ee5\uff0c\u6211\u4eec\u624d\u8bf4\uff1a\u6574\u5408\u662f\u4e3a\u4e86\u5360\u636e\u6d88\u8d39\u8005\u5fc3\u667a\uff0c\u94fe\u8def\u662f\u4e3a\u4e86\u9a71\u52a8\u6d88\u8d39\u8005\u884c\u4e3a\u3002<\/strong>\u7ec6\u5fc3\u7684\u8425\u9500\u8001\u70ae\u53ef\u80fd\u4f1a\u53d1\u73b0\uff1a\u6240\u8c13\u7684\u201c\u94fe\u8def\u201d\uff0c\u4e0d\u5c31\u662f\u5f53\u5e74\u5f88\u591a\u4eba\u5728PPT\u4e0a\u8d34\u7684AIDMA\u6cd5\u5219\u5417\uff1f\u8fd9\u96be\u9053\u4e0d\u662f\u7ffb\u7092\u8001\u6897\uff0c\u786c\u9020\u6982\u5ff5\u5417\uff1f<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"736\" height=\"170\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/406.png\" alt=\"\" class=\"wp-image-5189\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/406.png 736w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/406-300x69.png 300w\" sizes=\"(max-width: 736px) 100vw, 736px\" \/><\/figure>\n\n\n\n<p style=\"text-align:center\" class=\"has-medium-font-size\"><strong>02 \u94fe\u8def\uff1a\u6301\u7eed\u8fdb\u5316\uff0c\u800c\u4eca\u8c79\u53d8<\/strong><\/p>\n\n\n\n<p>\u201c<strong>AIDMA\u201d<\/strong>\u662f1898\u5e74\uff0c\u7f8e\u56fd\u5e7f\u544a\u5b66\u5bb6\u5218\u6613\u65af\u63d0\u51fa\u7684\u8425\u9500\u6a21\u578b\uff0c\u8fd9\u53ef\u80fd\u662f\u6700\u65e9\u7684\u94fe\u8def\u8425\u9500\u5427\u3002<strong>AIDMA\u6a21\u578b\u5bf9\u5546\u4e1a\u6700\u5927\u7684\u8d21\u732e\u5c31\u662f\uff1a\u5b83\u63cf\u8ff0\u4e86\u6d88\u8d39\u8005\u4ece\u770b\u5230\u5e7f\u544a\uff0c\u5230\u8fbe\u6210\u8d2d\u4e70\u4e4b\u95f4\u7684\u6d88\u8d39\u5fc3\u7406\u8fc7\u7a0b\u3002<\/strong><br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u9996\u5148\uff0c\u6d88\u8d39\u8005\u6ce8\u610f\u5230(attention)\u8be5\u5e7f\u544a<\/strong><\/li><li><strong>\u5176\u6b21\uff0c\u611f\u5230\u8da3\u5473(interest)\u800c\u770b\u4e0b\u53bb<\/strong><\/li><li><strong>\u518d\u8005\uff0c\u5524\u9192\u6d88\u8d39\u8005\u8bd5\u4e00\u8bd5\u7684\u6b32\u671b(desire\uff09<\/strong><\/li><li><strong>\u7136\u540e\uff0c\u7ed9\u6d88\u8d39\u8005\u7559\u4e0b\u6df1\u523b\u7684\u8bb0\u5fc6(memory)<\/strong><\/li><li><strong>\u6700\u540e\uff0c\u4ea7\u751f\u8d2d\u4e70\u884c\u4e3a(action)<\/strong><\/li><\/ul>\n\n\n\n<p>\u4f461898\u5e74\u7684\u4f20\u64ad\u73af\u5883\u548c\u73b0\u5728\u76f8\u5dee\u592a\u5927\u4e86\uff0c\u968f\u7740\u4e92\u8054\u7f51\u9010\u6b65\u6e17\u900f\u6d88\u8d39\u751f\u6d3b\uff0cAIDMA\u6a21\u578b\u5df2\u7ecf\u65e0\u6cd5\u7cbe\u786e\u5730\u89e3\u91ca\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u8def\u5f84\u3002<br>\u4e8e\u662f\uff0c\u57282005\u5e74\uff0c\u7535\u901a\u516c\u53f8\u5b8c\u5584\u4e86\u8fd9\u4e2a\u6a21\u578b\uff0c\u63d0\u51fa\u4e86\u4e00\u4e2a\u9002\u5408\u4e92\u8054\u7f51\u4f20\u64ad\u73af\u5883\u7684\u5e7f\u544a\u6a21\u578b\u2014\u2014<strong>AISAS\u7406\u8bba<\/strong>\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"404\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/407.png\" alt=\"\" class=\"wp-image-5190\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/407.png 607w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/407-300x200.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p>AISAS\u7406\u8bba\u7684\u524d\u4e24\u4e2a\u9636\u6bb5\u548cAIDMA\u6cd5\u5219\u76f8\u540c\uff0c\u4f46\u8fed\u4ee3\u4e86\u540e\u4e09\u4e2a\u9636\u6bb5\uff1a<br><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u7b2c\u4e09\u4e2a\u9636\u6bb5\u4e3aS\uff0cSearch\uff0c\u4e3b\u52a8\u641c\u7d22\u54c1\u724c\u4fe1\u606f\uff1b<\/li><li>\u7b2c\u56db\u4e2a\u9636\u6bb5\u4e3aA\uff0cAction\uff0c\u5373\u8fbe\u6210\u8d2d\u4e70\u4ea4\u6613\uff1b<\/li><li>\u6700\u540e\u4e00\u4e2a\u9636\u6bb5S\uff0cShare\uff0c\u5373\u5206\u4eab\uff0c\u5206\u4eab\u4f60\u7684\u8d2d\u4e70\u611f\u53d7\u3002<\/li><\/ul>\n\n\n\n<p>\u7535\u901a\u7684\u8fd9\u4e2a\u7406\u8bba\u6a21\u578b\u76f4\u5230\u4eca\u5929\u8fd8\u662f\u9002\u7528\u7684\u3002\u53ea\u4e0d\u8fc7AISAS\u7406\u8bba\u4e5f\u6709\u81ea\u5df1\u7684\u9002\u7528\u8303\u56f4\uff0c\u5b83\u66f4\u9002\u5408\u4e00\u4e9b\u201c\u9ad8\u51b3\u7b56\u529b\u201d\u7684\u4ea7\u54c1\uff0c\u4e5f\u5c31\u662f\u6c7d\u8f66\u3001\u624b\u673a\u3001\u623f\u4ea7\u8fd9\u4e9b\u4ea7\u54c1\u3002\u56e0\u4e3a\u8fd9\u4e9b\u4ea7\u54c1\u4ef7\u683c\u5f88\u9ad8\uff0c\u6d88\u8d39\u8005\u5f80\u5f80\u9700\u8981\u6df1\u601d\u719f\u8651\uff0c\u591a\u65b9\u6253\u542c\u624d\u80fd\u4e0b\u5b9a\u51b3\u5fc3\u8d2d\u4e70\u3002<br>\u4f46\u5982\u679c\u662f\u4e00\u7f50\u53ef\u53e3\u53ef\u4e50\uff0cAISAS\u7406\u8bba\u4e2d\u7684interest\u548cSearch\u5219\u6ca1\u6709\u592a\u5927\u5fc5\u8981\uff0c\u4eceattention\u5230action\u5c31\u662f\u4e00\u77ac\u95f4\u7684\u4e8b\u3002<br><\/p>\n\n\n\n<p>\u800c\u4e14\uff0c\u5f53\u4e92\u8054\u7f51\u4ecePC\u65f6\u4ee3\u8fdb\u51fb\u5230\u79fb\u52a8\u65f6\u4ee3\u4e4b\u540e\uff0c\u5927\u91cf\u4e92\u8054\u7f51\u4f01\u4e1a\u8bde\u751f\uff0c\u4ed6\u4eec\u7684\u8425\u9500\u76ee\u6807\u548c\u4f20\u7edf\u7684\u5b9e\u4f53\u4f01\u4e1a\u6709\u5f88\u5927\u5dee\u5f02\uff0c\u6d88\u8d39\u8005\u7684\u884c\u4e3a\u8def\u5f84\u518d\u6b21\u53d1\u751f\u4e86\u53d8\u5316\u3002<\/p>\n\n\n\n<p>\u4e00\u822c\u800c\u8a00\uff0c\u5b9e\u4f53\u4f01\u4e1a\u7684\u8425\u9500\u76ee\u6807\u662f\u201c\u5356\u8d27\u201d\uff0c\u800c\u4e92\u8054\u7f51\u4f01\u4e1a\u7684\u8425\u9500\u76ee\u6807\u662f\u201c\u83b7\u53d6\u7528\u6237\u201d\u3002\u4f8b\u5982\uff0c\u519c\u592b\u5c71\u6cc9\u7684\u8425\u9500\u76ee\u6807\u662f\u5356\u51fa\u66f4\u591a\u7684\u77ff\u6cc9\u6c34\uff1b\u800cMOMO\u7684\u8425\u9500\u76ee\u6807\u662f\u8ba9\u66f4\u591a\u7684\u7528\u6237\u4e0b\u8f7dAPP\u3002\u201c\u62c9\u65b0\u201d\u9876\u66ff\u4e86\u201c\u54c1\u724c\u77e5\u540d\u5ea6\u201d\uff0c\u201c\u7559\u5b58\u201d\u4ee3\u66ff\u4e86\u201c\u590d\u8d2d\u201d\uff0c\u4e00\u4e9b\u65b0\u7684\u8425\u9500\u6982\u5ff5\u8bde\u751f\u4e86\uff0c\u4f20\u7edf\u7684\u54c1\u724c\u7406\u8bba\u906d\u9047\u4e86\u65b0\u7ecf\u6d4e\u4f53\u7684\u80a2\u89e3\u3002<br>\u800c\u201c\u94fe\u8def\u8425\u9500\u201d\u4e5f\u51fa\u73b0\u4e86\u65b0\u7684\u8425\u9500\u6a21\u578b\uff0c\u6700\u5178\u578b\u7684\u662f\u5927\u540d\u9f0e\u9f0e\u7684\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u7406\u8bba\u91cc\uff0c\u63d0\u51fa\u7684\u201cAARRR\u201d\u6a21\u578b\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"607\" height=\"404\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/407-1.png\" alt=\"\" class=\"wp-image-5193\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/407-1.png 607w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/407-1-300x200.png 300w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><\/figure>\n\n\n\n<p>\u8fd9\u79cd\u7406\u8bba\u6a21\u578b\u8ffd\u6c42\u7528\u6280\u672f\u624b\u6bb5\u5f71\u54cd\u7528\u6237\u7684\u884c\u4e3a\u94fe\u8def\uff0c\u7528\u66f4\u6781\u5ba2\u5316\u7684\u65b9\u6cd5\uff0c\u5e2e\u52a9Facebook\u3001Twitter\u7b49\u77e5\u540d\u4e92\u8054\u7f51\u4f01\u4e1a\uff0c\u83b7\u5f97\u4e86\u7206\u70b8\u5f0f\u7684\u5e02\u573a\u589e\u957f\u3002\u800c\u6ef4\u6ef4\u6253\u8f66\u3001\u997f\u4e86\u5417\u3001\u62fc\u591a\u591a\uff0c\u8fd9\u7c7b\u4f01\u4e1a\u7684\u5d1b\u8d77\uff0c\u6838\u5fc3\u66f4\u4f9d\u8d56\u589e\u957f\u7406\u8bba\uff0c\u800c\u4e0d\u662f\u54c1\u724c\u7406\u8bba\u3002<\/p>\n\n\n\n<p>\u201c\u589e\u957f\u9ed1\u5ba2\u201d\u7406\u8bba\u63d0\u5021\u201c\u53bb\u5e7f\u544a\u5316\u201d\u3001\u201c\u8001\u7528\u6237\u5e26\u65b0\u7528\u6237\u201d\uff0c\u628a\u6295\u653e\u5e7f\u544a\u7684\u94b1\u7528\u4e8e\u7528\u6237\u8865\u8d34\u548c\u6280\u672f\u642d\u5efa\uff0c\u5728\u5168\u7403\u7ecf\u6d4e\u4e0b\u884c\u4e4b\u4f59\uff0c\u66f4\u662f\u53d7\u5230\u7532\u65b9\u7684\u8ffd\u6367\u3002\u800c\u57282019\u5e74\uff0c\u8425\u9500\u4e0a\u8ffd\u6c42\u5168\u94fe\u8def\u8fd9\u4e8b\uff0c\u66f4\u662f\u8fce\u6765\u4e86\u4e00\u4e2a\u7206\u53d1\u5e74\uff0c\u963f\u91cc\u3001\u817e\u8baf\u3001\u7231\u5947\u827a\u3001\u5b57\u8282\u8df3\u52a8\u7b49\u4e2d\u56fd\u7684\u5934\u90e8\u5a92\u4f53\u96c6\u4f53\u4e3a\u201c\u94fe\u8def\u201d\u558a\u8bdd\u3002<br><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"706\" height=\"375\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/408-1.png\" alt=\"\" class=\"wp-image-5194\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/408-1.png 706w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/408-1-300x159.png 300w\" sizes=\"(max-width: 706px) 100vw, 706px\" \/><\/figure>\n\n\n\n<p><strong>03 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class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"201\" src=\"http:\/\/wwwt.knight-crm.com\/wp-content\/uploads\/2020\/02\/410.png\" alt=\"\" class=\"wp-image-5196\" srcset=\"https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/410.png 707w, https:\/\/www.knight-crm.com\/wp-content\/uploads\/2020\/02\/410-300x85.png 300w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/><\/figure>\n\n\n\n<ul 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