{"id":5092,"date":"2019-12-24T10:24:08","date_gmt":"2019-12-24T02:24:08","guid":{"rendered":"http:\/\/www.knight-crm.com:8008:8008\/?p=5092"},"modified":"2020-06-05T11:03:50","modified_gmt":"2020-06-05T03:03:50","slug":"%e4%bc%9a%e5%91%98%e4%bd%93%e7%b3%bb%ef%bc%9a%e7%94%a8rfm%e6%a8%a1%e5%9e%8b%e6%8c%96%e6%8e%98%e5%8d%95%e4%b8%aa%e5%ae%a2%e6%88%b7%e6%9c%80%e5%a4%a7%e4%bb%b7%e5%80%bc","status":"publish","type":"post","link":"https:\/\/www.knight-crm.com\/en\/5092","title":{"rendered":"\u4f1a\u5458\u4f53\u7cfb\uff1a\u7528RFM\u6a21\u578b\u6316\u6398\u5355\u4e2a\u5ba2\u6237\u6700\u5927\u4ef7\u503c"},"content":{"rendered":"

\u201c\u53cc\u5341\u4e00\u201d\u624d\u7ed3\u675f\u6ca1\u591a\u4e45\uff0c\u201c\u5143\u6c14\u5927\u4f24\u201d\u7684\u6d88\u8d39\u8005\u4eec\uff0c\u53c8\u7ee7\u7eed\u524d\u8d74\u540e\u7ee7\u5728\u4e3a\u6362\u5b63\u3001\u8fc7\u51ac\u505a\u51c6\u5907\u56e4\u79ef\u6d88\u8d39\u3002\u867d\u8bf4\u5728\u5927\u5bb6\u8ba4\u77e5\u91cc\u201c\u53cc\u5341\u4e00\u201d\u624d\u662f\u4fc3\u9500\u529b\u5ea6\u6700\u5927\u7684\uff0c\u4f46\u5728\u5e73\u65e5\u91cc\u5f88\u591a\u4eba\u4e5f\u60f3\u4e70\u5c31\u4e70\uff0c\u4ed7\u7740\u7684\u5c31\u662f\u5404\u5bb6\u5e73\u53f0\u3001\u5546\u5bb6\u63a8\u51fa\u7684\u79cd\u79cd\u7b49\u7ea7\u4f1a\u5458\uff0c\u7406\u6240\u5f53\u7136\u5730\u8fb9\u4e70\u8fb9\u201c\u7701\u94b1\u201d\u3002\u4e0e\u8fc7\u53bb\u4eba\u4eec\u6240\u8ba4\u5b9a\u7684\u514d\u8d39\u4f1a\u5458\uff08\u5176\u5b9e\u4e5f\u4e0d\u7b97\u662f\u771f\u6b63\u514d\u8d39\uff0c\u5f88\u591a\u5546\u5bb6\u5e97\u94fa\u53ea\u8981\u4e00\u6b21\u6d88\u8d39\u5373\u53ef\u5f00\u901a\u4f1a\u5458\u8fdb\u884c\u79ef\u5206\uff09\u4e0d\u4e00\u6837\uff0c\u8fd1\u5e74\u6765\u56fd\u5185\u8d8a\u6765\u8d8a\u591a\u7684\u4ed8\u8d39\u4f1a\u5458\u6d8c\u73b0\uff0c\u5982\u5927\u5bb6\u6bd4\u8f83\u719f\u77e5\u7684\u5929\u732b88VIP\uff0c\u6dd8\u6c14\u503c\u8fbe\u52301000\u5206\u4ee5\u4e0a\uff0c\u652f\u4ed888\u5143\u4ed8\u8d39\u5f00\u901a\u53ef\u4eab\u53d7\u591a\u91cd\u4f1a\u5458\u6743\u76ca\u3002\u8fd9\u4e9b\u6743\u76ca\u5305\u62ec\u997f\u4e86\u4e48\u8d85\u7ea7\u4f1a\u5458\u3001\u4f18\u9177VIP\u4f1a\u5458\u300188VIP\u8d2d\u7269\u4e13\u4eab\u6b3e\u3001\u5929\u732b9.5\u6298\u7b49\u7b49\u591a\u4e2a\u6743\u76ca\u793c\u5305\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u7c7b\u4f3c\u5927\u5bb6\u6bd4\u8f83\u5e38\u89c1\u7684\u8fd8\u6709\u5168\u5bb6\u4fbf\u5229\u5e97\u96c6\u4eab\u4f1a\u5458\u3001\u4e9a\u9a6c\u900a\u4ed8\u8d39\u9605\u8bfb\u4f1a\u5458\u3001\u6bcf\u65e5\u4f18\u9c9c\/\u53ee\u549a\u4e70\u83dc\u4f1a\u5458\u6743\u76ca\u2026\u2026\u5176\u5b9e\u8fd9\u4e9b\u4f1a\u5458\u4f53\u7cfb\uff0c\u90fd\u4f1a\u6839\u636eRFM\u6a21\u578b\u6765\u5148\u628a\u5ba2\u6237\u5212\u5206\u4e0d\u540c\u4ef7\u503c\u7684\u5ba2\u7fa4\uff0c\u518d\u9488\u5bf9\u4e0d\u540c\u7684\u5ba2\u7fa4\u5236\u5b9a\u4e0d\u540c\u7684\u4f1a\u5458\u7b49\u7ea7\u89c4\u5219\uff0c\u5982\u4f1a\u5458\u6743\u76ca\u3001\u79ef\u5206\u53d8\u66f4\/\u5151\u6362\u3001\u4f1a\u5458\u5347\u7ea7\u7b49\u3002<\/p>\n\n\n\n

RFM\u6a21\u578b\u662f\u4ec0\u4e48\uff1f<\/strong><\/p>\n\n\n\n

\u4e0d\u540c\u7684\u5ba2\u6237\u5bf9\u4e8e\u54c1\u724c\u7684\u8ba4\u77e5\u548c\u4fe1\u4efb\u3001\u4f9d\u8d56\u7a0b\u5ea6\u4e0d\u4e00\u6837\uff0cRFM\u6a21\u578b\u6839\u636e\u5ba2\u6237\u6d88\u8d39\u884c\u4e3a\u7684\u65f6\u95f4\u3001\u9891\u6b21\u548c\u8d21\u732e\u7684\u6d88\u8d39\u91d1\u989d\uff0c\u8fd9\u4e09\u4e2a\u91cd\u8981\u7ef4\u5ea6\u628a\u5ba2\u6237\u4ef7\u503c\u505a\u533a\u5206\u3002<\/p>\n\n\n\n

R-Recency\uff08\u65b0\u8fdb\uff09<\/strong>\uff1a\u6307\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u884c\u4e3a\u7684\u65f6\u95f4\u95f4\u9694\u3002R\u503c\u8d8a\u9ad8\uff0c\u5ba2\u6237\u6d88\u8d39\u7684\u65e5\u671f\u8d8a\u4e45\u3002\u9ad8R\u503c\u5ba2\u6237\u53ef\u4ee5\u89c6\u4e3a\u6c89\u7761\u5ba2\u6237\u3002\u5bf9\u54c1\u724c\u6709\u4e00\u5b9a\u7684\u8ba4\u8bc6\uff0c\u5c5e\u4e8e\u53ef\u91cd\u70b9\u4e3b\u52a8\u8425\u9500\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n

F-Frequency\uff08\u9891\u7387<\/strong>\uff09\uff1a\u6307\u5ba2\u6237\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u5185\u6d88\u8d39\u6b21\u6570\u3002F\u503c\u8d8a\u9ad8\uff0c\u5ba2\u6237\u6d88\u8d39\u9891\u6b21\u8d8a\u9ad8\u3002\u8fd9\u7c7b\u5ba2\u6237\u5c5e\u4e8e\u5bf9\u54c1\u724c\u9ad8\u5fe0\u8bda\u5ea6\u7684\u5ba2\u6237\u3002<\/p>\n\n\n\n

M-Monetary\uff08\u91d1\u989d\uff09<\/strong>\uff1a\u6307\u5ba2\u6237\u6700\u8fd1\u4e00\u6bb5\u65f6\u95f4\u6d88\u8d39\u7684\u91d1\u989d\u3002M\u503c\u8d8a\u9ad8\uff0c\u5ba2\u6237\u4ef7\u503c\u8d8a\u9ad8\uff0c\u8bf4\u660e\u5ba2\u6237\u6709\u8f83\u9ad8\u7684\u6d88\u8d39\u80fd\u529b\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u4e0d\u540c\u7684\u5ba2\u6237\u7c7b\u578b\u5bf9\u5e94\u4e0d\u540c\u7684\u8425\u9500\u7b56\u7565<\/strong><\/p>\n\n\n\n

\u6839\u636eRFM\u7684\u51e0\u4e2a\u4e0d\u540c\u7684\u6570\u503c\uff0c\u628a\u5ba2\u6237\u7fa4\u4f53\u5212\u5206\u62106\u4e2a\u4e0d\u540c\u7684\u7c7b\u578b\uff0c\u9488\u5bf9\u4e0d\u540c\u7684\u5ba2\u6237\u53ef\u4f7f\u7528\u4e0d\u540c\u7684\u8425\u9500\u7b56\u7565\uff08\u4ee5\u4e0b\u4ec5\u4f9b\u53c2\u8003\uff0c\u5177\u4f53\u884c\u4e1a\u548c\u4ea7\u54c1\u53ef\u6839\u636e\u7279\u70b9\u8fdb\u884c\u4f18\u5316\u8c03\u6574\uff09\u3002<\/p>\n\n\n\n

\u4f4eR\u503c\uff1a<\/strong>\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u9760\u8fd1\uff0c\u5e38\u89c4\u63a8\u9001\u8425\u9500\u5185\u5bb9\u5982\u65b0\u54c1\u4e0a\u7ebf\u7b49\u4fe1\u606f\uff0c\u91cd\u70b9\u89c2\u5bdf\u540e\u7eed\u6d88\u8d39\u884c\u4e3a\u3002<\/p>\n\n\n\n

\u9ad8R\u503c\uff1a<\/strong>\u5ba2\u6237\u6700\u8fd1\u4e00\u6b21\u6d88\u8d39\u65f6\u95f4\u4e45\u8fdc\uff0c\u53ef\u9488\u5bf9\u6027\u5730\u63a8\u9001\u8f83\u5927\u529b\u5ea6\u4fc3\u9500\u4fe1\u606f\uff0c\u5524\u9192\u5ba2\u6237\u3002<\/p>\n\n\n\n

\u4f4eF\u503c\uff1a<\/strong>\u5ba2\u6237\u6d88\u8d39\u9891\u6b21\u8f83\u4f4e\uff0c\u53ef\u63a8\u9001\u8f83\u5927\u529b\u5ea6\u4fc3\u9500\u4fe1\u606f\uff0c\u5524\u9192\u5ba2\u6237\u3002<\/p>\n\n\n\n

\u9ad8F\u503c\uff1a<\/strong>\u5ba2\u6237\u6d88\u8d39\u9891\u6b21\u8f83\u9ad8\uff0c\u53ef\u5e38\u89c4\u63a8\u9001\u8425\u9500\u5185\u5bb9\u5982\u4e0a\u65b0\u54c1\uff0c\u4e3b\u9898\u6d3b\u52a8\u7b49\u4fe1\u606f\uff0c\u4fdd\u6301\u4e00\u5b9a\u5ba2\u6237\u8054\u7cfb\u5ea6\u3001\u4e92\u52a8\u6027\u3002<\/p>\n\n\n\n

\u4f4eM\u503c\uff1a<\/strong>\u5ba2\u6237\u6d88\u8d39\u91d1\u989d\u4f4e\uff0c\u53ef\u5bf9\u8fd9\u90e8\u5206\u5ba2\u6237\u8fdb\u884c\u591a\u4e2a\u4ea7\u54c1\u4e30\u5bcc\u6027\u7684\u4ecb\u7ecd\u3001\u5c55\u73b0\u4ee5\u53ca\u63a8\u9001\u4f18\u60e0\u5238\u7b49\u884c\u4e3a\uff0c\u523a\u6fc0\u6d88\u8d39\u3002<\/p>\n\n\n\n

\u9ad8M\u503c\uff1a<\/strong>\u5ba2\u6237\u6d88\u8d39\u91d1\u989d\u9ad8\uff0c\u4fdd\u6301\u4e00\u5b9a\u7684\u4e92\u52a8\u6027\u53ca\u5ba2\u6237\u5173\u6000\uff0c\u5728\u4f1a\u5458\u6743\u76ca\u4e0a\u63d0\u4f9b\u66f4\u4f18\u5148\u7ea7\u522b\u3001\u591a\u6837\u7684\u4f1a\u5458\u670d\u52a1\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

\u4e00\u5957\u5b8c\u5584\u79d1\u5b66\u7684\u4f1a\u5458\u4f53\u7cfb\uff0c\u5219\u662f\u4ee5RFM\u6a21\u578b\u4e3a\u57fa\u7840\u8fdb\u884c\u68b3\u7406\uff0c\u5bf9\u4f1a\u5458\u8fdb\u884c\u7ba1\u7406\u548c\u8425\u9500\u3002\u54c1\u724c\u5728\u6784\u5efa\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u65f6\u5019\uff0c\u5229\u7528RFM\u6a21\u578b\u539f\u7406\uff0c\u5236\u5b9a\u4f1a\u5458\u89c4\u5219\u53ef\u4ee5\u8fbe\u5230\u4f4e\u6210\u672c\uff0c\u8425\u9500\u6548\u679c\u7ffb\u500d\u7684\u76ee\u7684\u3002<\/p>\n\n\n\n

1\uff09\u7f29\u77ed\u5ba2\u6237\u72b9\u8c6b\u65f6\u95f4\uff1a<\/strong>\u4f4e\u4e8e\u539f\u4ef7\u7684\u4f1a\u5458\u4ef7\u683c\u5f80\u5f80\u662f\u5ba2\u6237\u6beb\u4e0d\u72b9\u8c6b\u4e0b\u5355\u7684\u7406\u7531\u3002<\/p>\n\n\n\n

2\uff09\u964d\u4f4e\u5ba2\u6237\u6d41\u5931\u7387\uff1a<\/strong>\u79ef\u5206\u5151\u6362\u3001\u4f1a\u5458\u5347\u7ea7\u80fd\u591f\u4ea7\u751f\u8f83\u5f3a\u7684\u5ba2\u6237\u7c98\u6027\uff0c\u5ba2\u6237\u6d41\u5931\u5230\u7ade\u54c1\u7684\u53ef\u80fd\u6027\u4e5f\u81ea\u7136\u964d\u4f4e\u3002<\/p>\n\n\n\n

3\uff09\u63d0\u9ad8\u590d\u8d2d\u7387\uff1a<\/strong>\u79d1\u5b66\u7684\u5fe0\u8bda\u5ea6\u57f9\u517b\u8ba1\u5212\u548c\u5b8c\u5584\u7684\u4f1a\u5458\u4f53\u7cfb\uff0c\u53ef\u4ee5\u6709\u6548\u63d0\u9ad8\u5ba2\u6237\u590d\u8d2d\u7387\u3002<\/p>\n\n\n\n

4\uff09\u53e3\u7891\u4f20\u64ad\uff1a<\/strong>\u5ba2\u6237\u4ef7\u503c\u8d8a\u9ad8\uff0c\u5bf9\u54c1\u724c\u5177\u6709\u6781\u9ad8\u8ba4\u53ef\u611f\u548c\u60c5\u611f\u5f52\u5c5e\u611f\uff0c\u5f80\u5f80\u66f4\u80fd\u5e2e\u52a9\u54c1\u724c\u5b9e\u73b0\u53e3\u7891\u4f20\u64ad\u3002<\/p>\n\n\n\n

\"\"\/<\/figure>\n\n\n\n

Knight\u52a9\u529b\u4f01\u4e1a\u6784\u5efa\u5b8c\u5584\u81ea\u6709\u4f1a\u5458\u4f53\u7cfb\uff0c\u6253\u9020\u5168\u5957\u5fe0\u8bda\u5ea6\u8ba1\u5212<\/strong><\/p>\n\n\n\n

1\u3001\u53ef\u6301\u7eed\u4f1a\u5458\u4f53\u7cfb\uff1a<\/strong>\u4ece\u4f1a\u5458\u5206\u5c42+\u4f1a\u5458\u6210\u957f+\u4f1a\u5458\u6743\u76ca\u4e09\u4e2a\u7ef4\u5ea6\u6784\u5efa<\/p>\n\n\n\n

2\u3001\u4e2a\u6027\u5316\u89c6\u89c9\u7cfb\u7edf\uff1a<\/strong>\u53ef\u8bbe\u7f6e\u4e2a\u6027\u5316\u4f1a\u5458\u4f53\u7cfb\u3001\u81ea\u5b9a\u4e49\u88c5\u4fee\u4f1a\u5458\u4e2d\u5fc3\uff0c\u5f3a\u5316\u7528\u6237\u4f53\u9a8c<\/p>\n\n\n\n

3\u3001\u79ef\u5206\u89c4\u5219\u591a\u7ef4\u5ea6\uff1a<\/strong>\u4f1a\u5458\u89c4\u5219\u3001\u79ef\u5206\u6fc0\u52b1\u89c4\u5219\u8bbe\u7f6e\u9884\u8bbe\u591a\u6837\u5316\uff0c\u7b80\u5355\u5b9e\u7528<\/p>\n\n\n\n

4\u3001\u6240\u6709\u6570\u636e\u5165\u5e93\uff1a<\/strong>\u6240\u6709\u4f1a\u5458\u53d8\u66f4\u3001\u79ef\u5206\u53d8\u66f4\u5386\u53f2\u8bb0\u5f55\u5747\u53ef\u76f4\u63a5\u67e5\u770b<\/p>","protected":false},"excerpt":{"rendered":"

\u54c1\u724c\u5728\u6784\u5efa\u5ba2\u6237\u5fe0\u8bda\u5ea6\u8ba1\u5212\u7684\u65f6\u5019\uff0c\u5229\u7528RFM\u6a21\u578b\u539f\u7406\uff0c\u5236\u5b9a\u4f1a\u5458\u89c4\u5219\u53ef\u4ee5\u8fbe\u5230\u4f4e\u6210\u672c\uff0c\u8425\u9500\u6548\u679c\u7ffb\u500d\u7684\u76ee\u7684\u3002<\/p>","protected":false},"author":2,"featured_media":5093,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,20,17,22,9,15],"tags":[29,19,63],"class_list":["post-5092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-28","category-20","category-17","category-22","category-whitepaper","category-15","tag-29","tag-19","tag-63"],"_links":{"self":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/posts\/5092","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/comments?post=5092"}],"version-history":[{"count":0,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/posts\/5092\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/media\/5093"}],"wp:attachment":[{"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/media?parent=5092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/categories?post=5092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.knight-crm.com\/en\/wp-json\/wp\/v2\/tags?post=5092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}