Track & Customer Insight

Without knowing customer behavior,
marketing is just guesswork

Knight collects rich customer data through forms, channel QR codes, website tracking, and social behavior monitoring — then transforms that data into actionable insights via customer profiles and behavior scoring, so your marketing team makes precise decisions, not gut calls.

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What does Track & Insight solve? Most businesses have fragmented, outdated customer data with no behavioral dimension. Knight collects customer attributes and behavior in real time from multiple touchpoints, dynamically builds customer profiles, and helps marketing teams reach the right person with the right content at the right time.

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Forms & Surveys

Build flexible, purpose-built forms — registration forms, event sign-ups, customer surveys — and publish them to any channel. Automatically tag respondents based on their answers and trigger personalized follow-up actions.

  • Drag-and-drop form builder, no coding required
  • Embed on website or distribute via email, social, or QR code
  • Multi-dimensional form data analytics
  • Auto-tag respondents to enrich customer profiles
  • Auto-trigger emails, tasks, or campaign pages on submission
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Channel QR Codes

Deploy QR codes across websites, articles, and offline materials to trace the source of each follower. Set personalized reply content for different channels and automatically tag new vs. returning followers.

  • Channel source analytics & ROI comparison
  • Personalized replies per channel
  • Separate tags for new vs. existing followers
  • Dynamic variables in replies (e.g., customer name)
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type="text/javascript"> _paq = window._paq || []; /* tracker methods like "setCustomDimension" should be called before "trackPageView" */ _paq.push(['trackPageView']); _paq.push(['enableLinkTracking']); (function() { var u="https://test.knight-crm.com/track//"; _paq.push(['setTrackerUrl', u+'matomo.php']); _paq.push(['setSiteId', '13']); var d=document, g=d.createElement('script'), s=d.getElementsByTagName('script')[0]; g.type='text/javascript'; g.async=true; g.defer=true; g.src=u... var visitor_id; _paq.push([function(){visitor_id=this.getVisitorId(); if(document.getElementById('visitorId')){ document.g... .visitorId).value = visitor_id; } }]) })(); </script> O 13:16 Event Sign-Up Submit Click Details: http://t.cn/A62Vb2KO Official Account Menu 1 Menu 2 Menu 3

Behavior Tracking

Comprehensively capture customer behavior across all touchpoints — website activity via JS SDK, social platform interactions, marketing content engagement, and H5 landing page visits — providing a real-time behavioral data source for profiling and scoring.

  • Website: auto-capture page views, downloads, form completions
  • Social: auto-track follower interaction behavior
  • Marketing content: record email/SMS/form opens and clicks
  • H5 landing pages: track visits and shares with source attribution
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Group Recently Contacted Tags Asked for Quote × Campaigns Joined Singles' Day Promo Digital Marketing Expo Audience Profile Recently Contacted Gender Split Region Split Shanghai Beijing Hangzhou Taizhou (TC) Suzhou Taizhou (TZ) Ningbo Value Tiers Activity Fit Customer Stage Leads 101,055 Interested 4,700 Intent 1,320 MQL 320

Customer Profiling & Insight

Dynamically build customer profiles based on both attribute characteristics and behavioral patterns. Generate insight reports to help marketers analyze shared traits across segments and develop personalized, scenario-based marketing strategies.

  • Dual-dimension profiling: attributes + behavior
  • Cohort similarity analysis reports
  • Precise customer segmentation — dynamic and static groups
  • Profile-driven personalized marketing execution
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Which scenarios benefit most?

Campaign Planning

Collect intent data via forms, segment precisely with behavioral data, and send staged content before, during, and after campaigns to maximize conversion.

Content Marketing Teams

Track article reads, downloads, and email click-throughs to identify high-intent readers and route them to sales at exactly the right moment.

Membership Growth

Use channel QR codes to pinpoint the highest-performing member acquisition channels and continuously optimize the channel mix.

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From data collection to customer insight, Knight helps marketing teams make precise decisions, not gut calls.

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Frequently Asked Questions

Does the website tracking script affect page load speed?

The Knight tracking script loads asynchronously and does not block page rendering. The performance impact is minimal — typically under 5ms of additional latency.

How does Knight ensure data collection compliance?

Knight complies with China's PIPL and GDPR requirements. We provide consent notice templates, support data masking and permission management, and enterprise plans offer SSO and granular data access controls.

How frequently are customer profiles updated?

Profiles update in real time — every behavioral event (page view, click, form submission, etc.) is written to the customer record immediately, with tags and group membership recalculated within minutes.

Can Knight track offline customer behavior (trade shows, physical stores)?

Yes. Knight provides channel QR codes and dedicated forms for offline scenarios. Customers who scan a code or complete a form at a physical event are immediately synced to their customer profile, merged with online behavior for a complete 360° view.