Marketing Automation

Which manual tasks
is your marketing team repeating every day?

Knight Marketing Automation covers email, SMS, WeChat SCRM, and cross-channel workflow automation — letting the system handle repetitive outreach so your marketing team can focus on strategy, not manual execution.

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What does marketing automation solve? Marketing teams often get trapped in low-efficiency loops of manually sending emails, tagging contacts one by one, and chasing leads by hand. Knight's automation workflows let you define the rules once — the system then delivers the right content to the right person at the right time, slashing labor costs while ensuring a consistent customer experience.

Layout Schedule Tue Book Now Wed Book Now Thu Book Now Open Stats Open Rate 67% Sent 12,032 Opens 8,073 Unique Opens 8,061 Book Now CTR 76% Book Now CTR 84% Book Now CTR 56%

📧 Email Marketing (EDM)

Email Marketing (EDM)

Build beautiful emails with a drag-and-drop editor and a rich template library. Add dynamic content, in-email CTAs, and get full performance analytics — then automate delivery based on audience segments or customer behavior triggers.

  • Drag-and-drop email editor with rich template library
  • Dynamic content: inject customer name, company, and personalized variables
  • In-email CTAs: buttons, links, WeChat QR codes
  • Open rate, click rate, per-CTA conversion analytics
  • Automation-triggered: based on behavior or audience segment
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13:16 Kids 2–8, Female [Knight] Dear XXX Mom: Catch the English literacy window (2–8 yrs), 15 lessons ¥49.9 http://kks.link/ss/jP8CeG Reply STOP to unsubscribe Kids 4–12, Male [Knight] Dear XXX Dad: Critical logic dev window (4–12 yrs), 4 lessons ¥9 + free ¥68 workbook! http://kks.link/ss/jP8CeG Reply STOP to unsubscribe Insert Personalization You can insert customer personalization fields into the SMS body. They are auto-replaced with each recipient's actual data when sent. Choose a field Gender If male, call them Dad If female, call them Mom

💬 SMS Marketing

SMS Marketing

Personalize SMS content with dynamic customer variables; generate trackable short links; and schedule automated messages — birthday wishes, seasonal promotions, event reminders — triggered at the right campaign moment.

  • Dynamic variables: name, title, company, etc.
  • Short link generation and click-rate tracking
  • Scheduled sends: birthday greetings, seasonal campaigns
  • Campaign-triggered: registration confirmations, event reminders
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OA Mgmt Cust. Mgmt Bulk Send QR Code Moments Engage Social Graph Group Bulk Send Subject Education Content Push 2019/07/20 – 2019/10/20 WeChat OA members can receive: Send to 200 contacts Smart Send Scheduled Contact + Text Pinned Bottom When Is the Best Time to Buy Property in Singapore? Singapore's property market has long been one of the most stable in Asia. The right time to buy depends on... Pinned Top Is the West Really the Best for Studying Abroad? Don't Underestimate Singapore's Education Singapore's government dedicates an exceptionally high proportion of its budget to education... Study Abroad Is the West Really the Best for Studying Abroad? Don't Underestimate Singapore's Education Singapore's government dedicates an exceptionally high proportion of its budget to education, making it a great study-abroad destination... Like Comment Share

💚 WeChat SCRM

WeChat SCRM

Targeted group messaging, personalized menus, multi-scenario auto replies, and an unrestricted personalized marketing journey for followers who interact within 48 hours — turning your WeChat Official Account into an automated marketing powerhouse.

  • Targeted mass messaging by segment: articles, images, template messages
  • Personalized menus: segmented by gender, region, tag, or language
  • Auto reply: follow reply, channel QR, keyword triggers with auto-tagging
  • 48-hour automation: unlimited personalized journeys within the engagement window
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Send WeChat Reply SMS Email Template Msg Sales Task Profile & Scoring Attributes Add to Group Tag Remove Tag Lead Scoring Follow WeChat OA Wait 1 Day Send WeChat Msg Clicked link? Yes No Add to Group

⚡ Automation Workflow Builder

Automation Workflow Builder

Use a drag-and-drop workflow editor to orchestrate cross-channel journeys spanning WeChat, email, SMS, and sales. Deliver differentiated content to different audience segments at critical moments; monitor execution in real time and optimize continuously.

  • Cross-channel nodes: WeChat + Email + SMS + Sales handoff
  • Drag-and-drop workflow editor, no coding required
  • Free: 30 workflows; Professional: 300; Enterprise: 1,000
  • Real-time execution monitoring and per-node conversion analytics
  • A/B testing support (Enterprise plan)
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Let the system handle repetitive marketing for you

Start a free 30-day trial with full automation workflow access.

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Frequently Asked Questions

How many automation workflows does each plan support?

The Free plan supports 30 workflows (with a 30-day full-feature trial); Professional supports 300; Enterprise supports 1,000. Contact us for custom volume requirements.

What events can trigger an automation workflow?

Triggers include: form submission, page view, email open/click, tag change, group membership change, specific dates (e.g., birthday, membership anniversary), sales stage change, and manual bulk trigger.

Does Knight handle email compliance requirements?

Yes. Knight provides unsubscribe management (Professional plan and above), automatically maintaining suppression lists to ensure compliance with CAN-SPAM, GDPR, and applicable regulations. All send records are retained in full for audit purposes.

How do I measure the ROI of marketing automation?

The workflow builder includes a built-in real-time monitoring dashboard showing entries, completion rates, and conversion rates per node. Email nodes display open and click rates. Enterprise plans support A/B testing to compare conversion across different journey paths.