Pain points

1. Customer acquisition channels are scattered and as such data from those different channels cannot be managed in a unified manner.

Online and offline customer acquisition channels are fragmented. It is proving difficult to collect customer data using traditional methods such as by exchanging business cards or scanning personal Wechat QR codes.

2. Unable to evaluate quality and status of leads.

There is no systematic unified management of leads obtained from the different channels, thereby leading to a void of information with respect to customer identities and behavior patterns. Furthermore, there is no clear definition of what constitutes a marketing qualified lead (MQL).

3. Unable to take into account different concerns of customers at different stages with superficial marketing interaction.

Lack the ability to construct customer profiles largely due to a lack of customer data to form such a profile.

4. Marketing tasks are performed manually with the execution process unable to be appropriately managed and monitored.

There is a lack of planning for customer journeys and statistical analysis of marketing performance, leading to an inability to optimize performance.